Despite all the technology, marketers are still struggling to get to know their customers – The Drum

The DrumDespite all the technology, marketers are still struggling to get to know their customersThe DrumI was interested to read the findings of the latest Experian Digital Marketer Report last week. The eighth annual study reveals the top challenges, priorities and other key issues impacting marketers around the world. Despite the fact that things have …

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Despite all the technology, marketers are still struggling to get to know their customers – The Drum

Beyond the ‘gimmick’ approach: the key considerations for unlocking IoT success – Information Age

Beyond the 'gimmick' approach: the key considerations for unlocking IoT successInformation AgeDigital marketing, technology and commerce consultance Amaze, has launched its latest white paper, 'Unlocking the true value of the Internet of Things (IoT)'. This best practice guide identifies the key opportunities and challenges presented for …and more »

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Beyond the ‘gimmick’ approach: the key considerations for unlocking IoT success – Information Age

Think the Best Prices Are Always Online? Think Again – mySanAntonio.com

Think the Best Prices Are Always Online? Think AgainmySanAntonio.comThat's frequently the case, but it isn't always true. Many times, the best deals are found offline. Take a moment to appreciate just how big e-commerce has become. According to Forrester Research, online sales are expected to leap 56% between 2015 and …and more »

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Think the Best Prices Are Always Online? Think Again – mySanAntonio.com

Think the Best Prices Are Always Online? Think Again – Motley Fool

Motley FoolThink the Best Prices Are Always Online? Think AgainMotley FoolTake a moment to appreciate just how big e-commerce has become. According to Forrester Research, online sales are expected to leap 56% between 2015 and 2016, surging from $335 billion to around $523 billion — more than half a trillion dollars. Clearly …

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Think the Best Prices Are Always Online? Think Again – Motley Fool

New initiatives emerge to help refugees – TechCrunch

TechCrunchNew initiatives emerge to help refugeesTechCrunchEat Offbeat employs refugees from around the world to cook their own family recipes and deliver the meals to customers in New York City. Seldom has the following been used as a marketing pitch, but authenticity sells. “[We want you to] feel like you're …

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New initiatives emerge to help refugees – TechCrunch

2016 Marketing Technology Update – Forbes

Forbes2016 Marketing Technology UpdateForbesThese and many other insights are from Black Ink ROI's C-Level 2016 Insight Study, downloadable here (opt-in required, 25 pp.). Black Ink ROI's C-Level 2016 Marketing Study is based on responses from C-level marketers representing the top 2,000 largest …

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2016 Marketing Technology Update – Forbes

7 Questions To Help Kickstart Your Content Marketing – Forbes

Forbes7 Questions To Help Kickstart Your Content MarketingForbesAh, content marketing… The newest buzzword in the never-ending sea of marketing buzzwords. And as a buzzword, you will get the same scrutiny that “guest blogging” and “native advertising” both received over the last few years. Both of those previous …and more »

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7 Questions To Help Kickstart Your Content Marketing – Forbes

Marketing Moment 34: Nike video featuring Ronaldinho becomes first YouTube film to reach one million views – The Drum

The DrumMarketing Moment 34: Nike video featuring Ronaldinho becomes first YouTube film to reach one million viewsThe DrumToday's marketing moment is a Nike ad featuring Brazilian soccer star Ronaldinho that was uploaded to YouTube in 2005. It became the first video to ever reach one million views on YouTube and spearheaded the concept of a 'viral video.' In the video …

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Marketing Moment 34: Nike video featuring Ronaldinho becomes first YouTube film to reach one million views – The Drum