Want to do content marketing in FMCG? Here’s four things you need to know – Econsultancy (blog)

Want to do content marketing in FMCG? Here’s four things you need to knowEconsultancy (blog)To say content marketing is important for all brands right now is a massive understatement. To put this into perspective, in a single day there are 3.5 billion searches on Google and 5 billion videos streamed on YouTube. It is estimated that more than …

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Want to do content marketing in FMCG? Here’s four things you need to know – Econsultancy (blog)

Mango China CEO’s eastern EMBA premise – Financial Times

Financial TimesMango China CEO's eastern EMBA premiseFinancial TimesIt was here that he got his first taste of China, when he volunteered for a month-long trip to travel between Hong Kong and Beijing in 2006 to assess the market opportunity for Mango, which only had a small presence there at the time. “Everyone was …

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Mango China CEO’s eastern EMBA premise – Financial Times

Sterling Capital Management LLC Increases Stake in Gartner, Inc. (IT) – The Ledger Gazette

Sterling Capital Management LLC Increases Stake in Gartner, Inc. (IT)The Ledger GazetteGartner logo Sterling Capital Management LLC grew its stake in shares of Gartner, Inc. (NYSE:IT) by 71.9% during the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 33 …Gartner, Inc. (IT) Stake Lifted by Parametric Portfolio Associates LLCStockNewsTimesGartner, Inc…

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Sterling Capital Management LLC Increases Stake in Gartner, Inc. (IT) – The Ledger Gazette

Britain’s financial guard dog faces a hard choice – Financial Times

Financial TimesBritain's financial guard dog faces a hard choiceFinancial TimesThis is just marketing. That does not make it harmless. The multiplication of categories diminishes transparency. Clear distinctions are particularly important when index-linked funds are the primary instrument for so many investors. That Saudi Aramco …and more »

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Britain’s financial guard dog faces a hard choice – Financial Times

Many Leaders Don’t Value Marketing: Why? – Forbes

Many Leaders Don't Value Marketing: Why?ForbesI was having lunch with Jen Pike, founder of Rockethouse Consulting, when we began lamenting a somewhat popular point of view among a segment of executives—that marketers don't matter anymore. There are many arguments we've heard: “the CEO is …

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Many Leaders Don’t Value Marketing: Why? – Forbes

Lowes Foods joins trend of pushing language envelope in marketing – Winston-Salem Journal

Winston-Salem JournalLowes Foods joins trend of pushing language envelope in marketingWinston-Salem JournalAccording to Mashable, in the first month of the running of the three Kmart ads, “Ship my pants” had 20.3 million YouTube views, 93,630 likes and 3,790 dislikes; “Big gas savings” had 6.2 million views, 26,583 likes and 1,312 dislikes; and “Show your …

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Lowes Foods joins trend of pushing language envelope in marketing – Winston-Salem Journal

Bares Capital Management Has Raised Holding in Gartner (IT) by $648333 as Stock Rose; Akamai Technologies … – San Times

Bares Capital Management Has Raised Holding in Gartner (IT) by $648333 as Stock Rose; Akamai Technologies …San TimesBusinesswire.com's article titled: “Adobe Named a Leader in Gartner 2017 Magic Quadrant for Digital Marketing …” and published on October 13, 2017 is yet another important article. Bares Capital Management Inc, which manages about $984.50M and …and more »

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Bares Capital Management Has Raised Holding in Gartner (IT) by $648333 as Stock Rose; Akamai Technologies … – San Times