5 ways to balance technical & non-technical SEO – Search Engine Land

Search Engine Land 5 ways to balance technical & non-technical SEO Search Engine Land They can anticipate how a new data security policy implemented by IT might affect a forward-facing marketing campaign or activity. They know the limitations of the site and can knowledgeably consult with developers to see whether what marketing wants …

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5 ways to balance technical & non-technical SEO – Search Engine Land

Restoration Hardware bid on 3200 keywords, found 98% of its PPC sales came from just 22 brand terms – Econsultancy (blog)

Restoration Hardware bid on 3200 keywords, found 98% of its PPC sales came from just 22 brand termsEconsultancy (blog)At the Goldman Sachs 24th Annual Global Retailing Conference held earlier this month in New York City, Friedman told attendees that several years ago, his online marketing team requested a doubling of its budget. Such a significant request was met with …

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Restoration Hardware bid on 3200 keywords, found 98% of its PPC sales came from just 22 brand terms – Econsultancy (blog)

An Overview Of B2B Marketing In 2017 – Forbes

ForbesAn Overview Of B2B Marketing In 2017ForbesAs channels for reaching customers multiply, B2B companies are reprioritizing their marketing spends to more effectively reach and engage customers and prospects. To drive results, B2B marketers must present their brands in both online and offline …

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An Overview Of B2B Marketing In 2017 – Forbes

Marketers have more data than ever, so why aren’t they better at experimentation? – Econsultancy (blog)

Marketers have more data than ever, so why aren't they better at experimentation?Econsultancy (blog)The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.” As marketing is being transformed by advances in our ability to collect and manage data, the industry is becoming more …

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Marketers have more data than ever, so why aren’t they better at experimentation? – Econsultancy (blog)

Adjust Announces Coalition Against Ad Fraud – Mobile Marketing Watch

Mobile Marketing WatchAdjust Announces Coalition Against Ad FraudMobile Marketing Watch… we've received widespread interest from prominent platforms to join our efforts in the fight against ad fraud, so we've created a program where we can work with partners that adhere to our guidelines that will help us mitigate the billion-dollar …and more »

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Adjust Announces Coalition Against Ad Fraud – Mobile Marketing Watch

Narvar Survey Reveals Early Shifts in Shopper Behavior – Mobile Marketing Watch

Mobile Marketing WatchNarvar Survey Reveals Early Shifts in Shopper BehaviorMobile Marketing WatchAccording to a new report, the findings of which were shared with MMW this morning, people are exhibiting more complex and varied preferences for how, where and why they communicate with retailers. This is amplified by contrasting preferences between …

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Narvar Survey Reveals Early Shifts in Shopper Behavior – Mobile Marketing Watch

A Healthy Future for Programmatic Marketing – Mobile Marketing Watch

Mobile Marketing WatchA Healthy Future for Programmatic MarketingMobile Marketing WatchOn Tuesday, our sister site MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers.

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A Healthy Future for Programmatic Marketing – Mobile Marketing Watch