Content Marketing In 2018: Trends And Tools For Success – Forbes

ForbesContent Marketing In 2018: Trends And Tools For SuccessForbesAccording to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive …

Originally from:

Content Marketing In 2018: Trends And Tools For Success – Forbes

Consumers welcome AI if it improves marketing – Warc

Consumers welcome AI if it improves marketingWarcA significant number of British consumers are prepared to ignore brands if they receive poor quality personalised marketing that fails to meet their needs, but artificial intelligence (AI) may provide the answer because it can deliver personalisation …

View original – 

Consumers welcome AI if it improves marketing – Warc

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm – PR Newswire (press release)

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research FirmPR Newswire (press release)SAN FRANCISCO, Oct. 18, 2018 /PRNewswire/ — Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: B2B Marketing Automation Platforms, Q4 …

Link to original:

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm – PR Newswire (press release)

Knotch launches Blueprint to help marketers find the best publishers of sponsored content – TechCrunch

TechCrunchKnotch launches Blueprint to help marketers find the best publishers of sponsored contentTechCrunchLara Vandenberg, Knotch's senior vice president of marketing and communications, told me that agencies had been asking the company to recommend of which publishers to work with, so Blueprint is meant to meet that need. She described it as both “this …

Continued here:  

Knotch launches Blueprint to help marketers find the best publishers of sponsored content – TechCrunch

3 Reasons To Avoid Multilevel-Marketing Gigs – Forbes

Forbes3 Reasons To Avoid Multilevel-Marketing GigsForbesMillions of Americans want to believe that multilevel-marketing can put hundreds (or even thousands) of dollars in their pockets. Millions of Americans try selling cosmetics, clothing and more to their friends and family, often via Facebook. But very …

See the original post: 

3 Reasons To Avoid Multilevel-Marketing Gigs – Forbes