3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROI – Forbes

Forbes3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROIForbesAs a mid-sized digital marketing agency, our team has experienced both the challenges and opportunities that arise from working with a wide range of companies. Regardless of how large these brands are, or what industries they are a part of, they all …

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3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROI – Forbes

eMarketer Posts New Estimates for Native Ad Spending – Mobile Marketing Watch

Mobile Marketing WatcheMarketer Posts New Estimates for Native Ad SpendingMobile Marketing WatchJust how bug is that native advertising market today? It's huge, according to eMarketer. Offering a new estimate of the size of the native advertising market, eMarketer notes today that spending on native digital display ads “will make up more than …

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eMarketer Posts New Estimates for Native Ad Spending – Mobile Marketing Watch

Ad agencies ‘staring down barrel’ of outcome-related payments – CampaignLive

CampaignLiveAd agencies 'staring down barrel' of outcome-related paymentsCampaignLiveJon Wilkins, the executive chairman of Karmarama, told yesterday's ad agency panel on the industry's future that outcomes "will become a critical part of every single conversation" with clients. He said: "All of us are staring down the barrel of …

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Ad agencies ‘staring down barrel’ of outcome-related payments – CampaignLive

Portfoliobox Touts New All-in-One Mobile App – Mobile Marketing Watch

Mobile Marketing WatchPortfoliobox Touts New All-in-One Mobile AppMobile Marketing WatchAn online store can seamlessly be integrated to a website with a suite of ecommerce and marketing tools. Portfoliobox simplifies the process of creating a website, which can be done in under an hour, and the website builder can even be used on …

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Portfoliobox Touts New All-in-One Mobile App – Mobile Marketing Watch

10 amazing digital marketing stats from this week – Econsultancy (blog)

10 amazing digital marketing stats from this weekEconsultancy (blog)Lack of speed appears to be one of the main reasons for this, with 68% of marketers expressing frustration over the time it takes external agencies to make decisions or turn around briefs. In contrast, this figure drops to 8% for on-site and 20% for in …and more »

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10 amazing digital marketing stats from this week – Econsultancy (blog)

Kantar Millward Brown Expands Ignite Network in the US to Propel Mobile Advertising Measurement Forward – Mobile Marketing Watch

Kantar Millward Brown Expands Ignite Network in the US to Propel Mobile Advertising Measurement ForwardMobile Marketing WatchMedia Announcement: Kantar Millward Brown today announced the latest expansion of the Ignite Network®, its leading brand marketing analytics platform, driving continued advancement in mobile advertising measurement. A leading global research agency …and more »

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Kantar Millward Brown Expands Ignite Network in the US to Propel Mobile Advertising Measurement Forward – Mobile Marketing Watch

We don’t need ‘new’ models, we need more brilliant work – CampaignLive

CampaignLiveWe don't need 'new' models, we need more brilliant workCampaignLiveAs the chief executive of a start-up creative agency, I can tell you, that's bollocks. I agree with … When the advertising industry becomes a game of The Price Is Right, it's no wonder the effect can be seen in the talent (or lack of) coming through …

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We don’t need ‘new’ models, we need more brilliant work – CampaignLive