How to conduct an SEO content audit – Search Engine Land

Search Engine LandHow to conduct an SEO content auditSearch Engine LandWhen done right, a content audit helps to determine whether your website content is relevant to not only your brand goals and marketing objectives, but also to the customer’s needs. Audits can identify problems with accuracy, consistency, voice and …

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How to conduct an SEO content audit – Search Engine Land

What 10 Years Of Content Marketing Did For This Startup – Forbes

ForbesWhat 10 Years Of Content Marketing Did For This StartupForbesIf you're not sure whether content marketing is for you, here's the story of a startup that's now 10 years into its content marketing campaign, a company that got into content marketing before anyone knew what to call it, a company that's done very …

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What 10 Years Of Content Marketing Did For This Startup – Forbes

Keurig, Papa John’s and other major brands are bumbling responses to culture war controversies – Mashable

MashableKeurig, Papa John's and other major brands are bumbling responses to culture war controversiesMashablePapa John's chief marketing officer Brandon Rhoten said the company decided to send the tweet because he claims its stance was being misrepresented in the media. "When it became obvious that our position wasn't clear we decided we needed to act," …and more »

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Keurig, Papa John’s and other major brands are bumbling responses to culture war controversies – Mashable

Brands have no idea how to deal with being caught in a political firestorm – Mashable

MashableBrands have no idea how to deal with being caught in a political firestormMashablePapa John's chief marketing officer Brandon Rhoten said the company decided to send the tweet because he claims its stance was being misrepresented in the media. "When it became obvious that our position wasn't clear we decided we needed to act," …and more »

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Brands have no idea how to deal with being caught in a political firestorm – Mashable

Insurer Ads Boost Obamacare Despite Trump’s Marketing Squeeze – Forbes

ForbesInsurer Ads Boost Obamacare Despite Trump's Marketing SqueezeForbesHealth insurance company advertisements are breaking through to U.S. consumers despite President Trump's constant Obamacare attacks and cuts his administration made to the government's marketing budget for individual coverage under the Affordable …and more »

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Insurer Ads Boost Obamacare Despite Trump’s Marketing Squeeze – Forbes

China’s Transsion dominates African mobile phone market – Financial Times

Financial TimesChina's Transsion dominates African mobile phone marketFinancial TimesSolid design and low prices helped China's Transsion Holdings overtake Samsung this year to become the number one smartphone company by sales in Africa, and now it is making inroads into India. The Shenzhen-based company — best known by the …

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China’s Transsion dominates African mobile phone market – Financial Times

COVER STORY: CMOs, you blew it. Marketing technology investments retreat – Which-50 (blog)

Which-50 (blog)COVER STORY: CMOs, you blew it. Marketing technology investments retreatWhich-50 (blog)The figures – and the analysis are – contained in Gartner's recently released CMO Spend Survey 2017-2018 written by Ewan McIntyre, Anna Maria Virzi. Once again, offered the opportunity to lead, marketing has shrunk to the occasion. Not all marketers …Survey finds CMOs face budget cuts amidst demand for resultsCIO New Zealandall 2 news articles »

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COVER STORY: CMOs, you blew it. Marketing technology investments retreat – Which-50 (blog)