3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROI – Forbes

Forbes3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROIForbesAs a mid-sized digital marketing agency, our team has experienced both the challenges and opportunities that arise from working with a wide range of companies. Regardless of how large these brands are, or what industries they are a part of, they all …

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3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROI – Forbes

Apple loses key health technology executive – The Drum

The DrumApple loses key health technology executiveThe DrumSenior Apple executive Yoky Matsuoka, who joined in May to help oversee its health technology plans, has reportedly left the business. Bloomberg revealed the news, though neither Matsuoka or Apple have commented on it. She was hired to steer the …and more »

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Apple loses key health technology executive – The Drum

Holiday season to test Walmart’s strategy revamp – Financial Times

Financial TimesHoliday season to test Walmart's strategy revampFinancial Times… retail research firm Conlumino. “Although Walmart is very competitive on price, many consumers assume Amazon has the lowest prices. It's a marketing challenge as much as any, as a lot of people who shop on Amazon are not naturally Walmart shoppers …and more »

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Holiday season to test Walmart’s strategy revamp – Financial Times

5 Common Mistakes Businesses Make In Mobile Marketing – Forbes

5 Common Mistakes Businesses Make In Mobile MarketingForbesMarketers have to recognize that providing a mobile version of their site to an audience is a totally different ballgame. It should be embraced by business as an opportunity for the insight it could provide. When users interact on the small screen …and more »

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5 Common Mistakes Businesses Make In Mobile Marketing – Forbes

Salesforce to Offer Core Software Tools on AWS Starting in 2017 – Wall Street Journal (blog)

Wall Street Journal (blog)Salesforce to Offer Core Software Tools on AWS Starting in 2017Wall Street Journal (blog)Salesforce.com Inc.'s web-based sales, marketing and customer relationship management tools will begin running on Amazon.com Inc.'s public cloud-computing service next year, the company said Friday. The move, expected to be implemented first in Canada …and more »

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Salesforce to Offer Core Software Tools on AWS Starting in 2017 – Wall Street Journal (blog)

Why Marketers Who Go Against Cultural Norms Find Success With Millennials – Forbes

ForbesWhy Marketers Who Go Against Cultural Norms Find Success With MillennialsForbesWithout question, millennials do things differently than their predecessors once did. But, are they just a rebellious motley crew or something else entirely? Over the past year, there are many brands that tapped into this rebellion by going against …

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Why Marketers Who Go Against Cultural Norms Find Success With Millennials – Forbes

What is a Marketing Funnel? Improve Efficiency and Jack Up ROI – Business 2 Community

Business 2 CommunityWhat is a Marketing Funnel? Improve Efficiency and Jack Up ROIBusiness 2 CommunityUnfortunately, firms focused on ROI sometimes resent the spend on top of funnel activities such as content marketing (SEO), social media marketing, influencer outreach, etc, because it's harder to map these activities to sales (of course, you could say …

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What is a Marketing Funnel? Improve Efficiency and Jack Up ROI – Business 2 Community