The four things you should be doing to strengthen your content marketing strategy – The Drum

The DrumThe four things you should be doing to strengthen your content marketing strategyThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The four things you should be doing to strengthen your content marketing strategy – The Drum

Cannes’ Titanium Lions Go to 4 Marketing Campaigns That Empower and Embolden – Adweek

AdweekCannes' Titanium Lions Go to 4 Marketing Campaigns That Empower and EmboldenAdweekThese are the campaigns honored today with some of the Cannes Lions International Festival of Creativity's most coveted trophies: the Titanium Lions. The honor was created to recognize marketing work that doesn't easily fit into any traditional …and more »

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Cannes’ Titanium Lions Go to 4 Marketing Campaigns That Empower and Embolden – Adweek

5 burning questions Blue Apron’s IPO is about to answer – TechCrunch

TechCrunch5 burning questions Blue Apron's IPO is about to answerTechCrunchAs it ramps up its marketing spend it needs to grab customers that can return the value of that marketing spend and keep them. Getting a customer to come in and buy something from a promotion is a good entry point, but the real value is going to be …and more »

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5 burning questions Blue Apron’s IPO is about to answer – TechCrunch

31 Simple Marketing Cheat Sheets For Business Owners That Don’t Understand Marketing – Forbes

Forbes31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand MarketingForbesMarketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to …

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31 Simple Marketing Cheat Sheets For Business Owners That Don’t Understand Marketing – Forbes

FCB Worldwide CEO Carter Murray responds to Publicis with a counter view – CampaignLive

CampaignLiveFCB Worldwide CEO Carter Murray responds to Publicis with a counter viewCampaignLiveCreative talent deserves leaders, business partners and client partners that believe in identifying and recognizing the incredible contribution you make every day and year. This week you have been let down by a major company in our industry. Please …

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FCB Worldwide CEO Carter Murray responds to Publicis with a counter view – CampaignLive

Sale prices for second-hand private jets fall 35% – Financial Times

Financial TimesSale prices for second-hand private jets fall 35%Financial TimesThe average price of a pre-owned business jet has fallen from $13.7m in April 2014 to $8.9m, according to research by Colibri Aircraft, which specialises in the marketing, resale and purchase of pre-owned private aircraft. Owners have lost millions of …

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Sale prices for second-hand private jets fall 35% – Financial Times

Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

Finding the triggers for a more effective marketing strategyColumbia Daily TribuneAccording to Forrester Research, trigger based email marketing campaigns can generate four times more revenue and 18 times greater profits, but only about one third of businesses use it. Taking the time to implement a trigger marketing campaign for …

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Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune