3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROI – Forbes

Forbes3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROIForbesAs a mid-sized digital marketing agency, our team has experienced both the challenges and opportunities that arise from working with a wide range of companies. Regardless of how large these brands are, or what industries they are a part of, they all …

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3 Digital Marketing Strategies Used By Top Consumer Brands That Achieve Low CPA & High ROI – Forbes

Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers – Mobile Marketing Watch

Mobile Marketing WatchDon't Mess with Mom, Marketers: Personalized Advertising Dissed by UK MothersMobile Marketing WatchWhile much marketing talk today is about personalization of advertising, it's still a prickly area for both advertisers and consumers. One proof comes from an April, 2017 poll of UK users of online parent site Mumsnet, which “showed respondents had …

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Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers – Mobile Marketing Watch

CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing – Mobile Marketing Watch

Mobile Marketing WatchCMO Study Hopes to Help Marketers 'Separate Hype from Reality' in Mobile MarketingMobile Marketing WatchFor mobile marketers seeking to separate hype from reality, help is on the way. To assist CMOs in taking advantage of mobile technologies to increase customer engagement, The CMO Club, in partnership with Oracle Marketing Cloud, has just released “The …and more »

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CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing – Mobile Marketing Watch

Introducing The Tempest Two, the adventuring content marketing duo who wrote their business plan in a hurricane – The Drum

The DrumIntroducing The Tempest Two, the adventuring content marketing duo who wrote their business plan in a hurricaneThe DrumTom Caulfield and James Whittle are the new poster boys for living the dream, although they're still – technically – working as content marketers. A desire to do something “badass” led them to a tiny boat in the middle of the Atlantic, rowing 3,000 …

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Introducing The Tempest Two, the adventuring content marketing duo who wrote their business plan in a hurricane – The Drum

CVC to take majority stake in Swiss watchmaker Breitling – Financial Times

Financial TimesCVC to take majority stake in Swiss watchmaker BreitlingFinancial TimesBreitling vice-president Jean-Paul Girardin told the FT last month that the company remained “cautious” about the health of the watch market, but said “we must be confident”, and highlighted the fact that Breitling is less reliant on the Chinese market …and more »

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CVC to take majority stake in Swiss watchmaker Breitling – Financial Times

CVC to take majority stake in Swiss watchmaker Breitling – Financial Times

Financial TimesCVC to take majority stake in Swiss watchmaker BreitlingFinancial TimesBreitling vice-president Jean-Paul Girardin told the FT last month that the company remained “cautious” about the health of the watch market, but said “we must be confident”, and highlighted the fact that Breitling is less reliant on the Chinese market …and more »

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CVC to take majority stake in Swiss watchmaker Breitling – Financial Times

GSMA Shines Spotlight on Mobile for Girls in ICT Day – Mobile Marketing Watch

Mobile Marketing WatchGSMA Shines Spotlight on Mobile for Girls in ICT DayMobile Marketing Watch“We are thrilled to again be participating in the ITU's Girls in ICT Day,” said Michel O'Hara, Chief Marketing Officer, GSMA. “Mobile technology has become central in the everyday lives of billions of people around the world and this will only increase …and more »

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GSMA Shines Spotlight on Mobile for Girls in ICT Day – Mobile Marketing Watch