Content Marketing In 2018: Trends And Tools For Success – Forbes

ForbesContent Marketing In 2018: Trends And Tools For SuccessForbesAccording to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive …

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Content Marketing In 2018: Trends And Tools For Success – Forbes

How to Create a Winning Marketing Operations Playbook in 3 Steps – MarTech Series

How to Create a Winning Marketing Operations Playbook in 3 StepsMarTech SeriesTo put an exclamation point on this topic, Gartner recently reported CMOs are now spending a larger proportion of their budgets on technology than on internal staff. According to Gartner's 2018 – 2019 CMO Spend Survey, marketing technology will take 29 …

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How to Create a Winning Marketing Operations Playbook in 3 Steps – MarTech Series

Personalization 2.0: Identity Matching For Individualized Marketing – Forbes

ForbesPersonalization 2.0: Identity Matching For Individualized MarketingForbesIn the 20-plus years I have worked in the marketing and data industry, one of the most poignant and pivotal initiatives I have seen cast into the ever-flowing and sometimes murky marketing conversation is identity matching. The concept is by no means …

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Personalization 2.0: Identity Matching For Individualized Marketing – Forbes

Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology – MarTech Series

Gartner Predicts Digital Optimization Will Disrupt CRM Sales TechnologyMarTech SeriesPreviously (and even today), Customer Relationship Management Software was used as a tool for Sales & Marketing initiatives only — to have a better look at the best customers and to associate them with a stage in the sales funnel. Enterprises will now …

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Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology – MarTech Series

Japan’s Sansan raises $26.5M to help Southeast Asia get more from business cards – TechCrunch

TechCrunchJapan's Sansan raises $26.5M to help Southeast Asia get more from business cardsTechCrunchThe resources are held within companies, rather than employees themselves, which means strategies around sales, marketing and more can be kept organized and centralized. In addition, Sansan operates a LinkedIn -like service called Eight which is …and more »

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Japan’s Sansan raises $26.5M to help Southeast Asia get more from business cards – TechCrunch

From messaging to in-flight targeting, how should travel marketers reach holidaymakers? – The Drum

The DrumFrom messaging to in-flight targeting, how should travel marketers reach holidaymakers?The DrumOne region that will see the greatest number of holidaymakers is Asia Pacific, which overtook North America to become the leading digital travel market in the world in 2017. According to eMarketer, digital travel sales in Asia Pacific grew more than 21 …

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From messaging to in-flight targeting, how should travel marketers reach holidaymakers? – The Drum

Putting the band back together, ExactTarget execs reunite to launch MetaCX – TechCrunch

TechCrunchPutting the band back together, ExactTarget execs reunite to launch MetaCXTechCrunchAlongside Jake Miller, the former chief engineering lead at Salesforce Marketing Cloud and chief technology officer at ExactTarget, and David Duke, the chief customer officer and another ExactTarget alumnus, McCorkle has raised $14 million to build a …and more »

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Putting the band back together, ExactTarget execs reunite to launch MetaCX – TechCrunch