Playing up to national stereotypes in brand marketing – SmallBusiness.co.uk

SmallBusiness.co.ukPlaying up to national stereotypes in brand marketingSmallBusiness.co.ukIt's hard to downplay the role of stereotyping in any marketing campaign. Market segmentation, which is crucial to identifying and understanding target audience and consumers, is essentially the practice of lumping individuals into groups based on …

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Playing up to national stereotypes in brand marketing – SmallBusiness.co.uk