Traditional and Digital Marketing — the “Social” Divide – Business 2 Community

Traditional and Digital Marketing — the “Social” DivideBusiness 2 CommunityThen a creative strategy that was brand-centric was put in place. Ads were put in publications, on TV or radio. Analytic measurements were simple. It was all about circulation. A traditional advertising model relied on sales reports offered by the …

Link to article:

Traditional and Digital Marketing — the “Social” Divide – Business 2 Community

Inside Disney’s digital ‘newsroom’: ‘Our goal is to win the Internet every day’ – Mashable

MashableInside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Mashable"Digisynd was acquired essentially establish Disney in the social space," Dan Reynolds, VP of Content at DI Media, told Mashable. … "A lot of organizations like us probably think of themselves as marketing, PR or digital content companies," Hundgen said.

Visit site: 

Inside Disney’s digital ‘newsroom’: ‘Our goal is to win the Internet every day’ – Mashable

Embrace digital technology or become irrelevant, Canadian retailers told by Sephora CEO – Financial Post

Financial PostEmbrace digital technology or become irrelevant, Canadian retailers told by Sephora CEOFinancial PostBy 2019, an estimated 10 per cent of retail purchases will be made online, according to Forrester Research, up from six per cent in 2014, and coming close to the 11 per cent 2019 forecast for the U.S.. Advertisement. Sephora's business is thriving as …

Taken from:  

Embrace digital technology or become irrelevant, Canadian retailers told by Sephora CEO – Financial Post

Chris Berman Allegedly Being Forced Into Retirement By ESPN – Business 2 Community

Business 2 CommunityChris Berman Allegedly Being Forced Into Retirement By ESPNBusiness 2 CommunityWith the market for sports being very competitive as the games they cover, ESPN has been having a lot of trouble with its entertainment side. Now comes a report that Chris Berman who has been one of the faces of ESPN for much of the network's four …and more »

More – 

Chris Berman Allegedly Being Forced Into Retirement By ESPN – Business 2 Community