Google offers more control, after ads on offensive content leads to brand boycott – TechCrunch

TechCrunchGoogle offers more control, after ads on offensive content leads to brand boycottTechCrunchThe U.K. government, the Guardian newspaper and France's Havas (the world's sixth-largest advertising and marketing company) pulled ads from Google and YouTube on Friday after failing to get assurances from Google that the ads wouldn't appear next to …and more »

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Google offers more control, after ads on offensive content leads to brand boycott – TechCrunch

11 Ways Mobile App Marketers Can Increase Their Revenue – Forbes

Forbes11 Ways Mobile App Marketers Can Increase Their RevenueForbesWith mobile app revenue slated to hit $189 billion by the year 2020, it's a great time to launch or run a mobile app business. That said, too many app developers launch with a “cool idea” for a product – and no idea how to monetize it. Getting more …

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11 Ways Mobile App Marketers Can Increase Their Revenue – Forbes

Stone Age Marketing: Storytelling Strategies From SXSW – Forbes

ForbesStone Age Marketing: Storytelling Strategies From SXSWForbesI heard from my friend and former colleague Don Osmond this week about a marketing session he directed at SXSW. He'd expected the topic–#StoneAgeMarketing—to draw 200 people. To his surprise, 1,000 attended. (Producers found another room. It was …

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Stone Age Marketing: Storytelling Strategies From SXSW – Forbes

Stone Age Marketing — Why Does It Work? Storytelling Strategies From SXSW – Forbes

ForbesStone Age Marketing — Why Does It Work? Storytelling Strategies From SXSWForbesI heard from my friend and former colleague Don Osmond this week about a marketing session he directed at SXSW. He'd expected the topic–#StoneAgeMarketing—to draw 200 people. To his surprise, 1,000 attended. (Producers found another room.

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Stone Age Marketing — Why Does It Work? Storytelling Strategies From SXSW – Forbes

20 Creative Easter Contest Ideas You Can Use Today – Business 2 Community

Business 2 Community20 Creative Easter Contest Ideas You Can Use TodayBusiness 2 CommunityFor many of the smartest businesses out there, it also means running an Easter-themed contest online. We've been in the contest game since 2012 and, consistently, the most successful campaigns we see revolve around a holiday theme. So, whenever we …

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20 Creative Easter Contest Ideas You Can Use Today – Business 2 Community

Segmentation vs Personalisation. – 4Hoteliers

Segmentation vs Personalisation.4HoteliersPut simply, segmentation as a marketing strategy is 'one-to-many', while personalisation is completely 'one-to-one'. Segmentation is the process of using data to split your … A 2016 article from McKinsey & Company points out that although tech has an …

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Segmentation vs Personalisation. – 4Hoteliers