People applied to work for Hub, a fake startup whose smart home … – Mashable

People applied to work for Hub, a fake startup whose smart home …MashableThis April Fools' Day, one joke long in the making about Silicon Valley got kind of out of hand. An Indiegogo campaign for "Hub: the ultimate IOT smart device" …and more »

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People applied to work for Hub, a fake startup whose smart home … – Mashable

People applied to work for Hub, a fake startup whose smart home device doesn’t do anything – Mashable

People applied to work for Hub, a fake startup whose smart home device doesn't do anythingMashableHub, as presented in a highly-produced marketing video, doesn't really do anything. It's just a hunk of metal that promises to connect to the internet of things. The big tech words and fancy production, though, caused some viewers to miss that lack of …and more »

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People applied to work for Hub, a fake startup whose smart home device doesn’t do anything – Mashable

Habitat marketing boss optimistic for brand revival, revealing latest Voyeur campaign – The Drum

The DrumHabitat marketing boss optimistic for brand revival, revealing latest Voyeur campaignThe DrumHabitat has faced challenges over the past decade that would have been insurmountable for many brands. But, with the backing of Sainsbury's, the furniture retailer's marketing boss tells The Drum she's hopeful for its continued revival as it plots a …

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Habitat marketing boss optimistic for brand revival, revealing latest Voyeur campaign – The Drum

Amazon is recruiting social media celebrities to start their own stores on its site – Mashable

MashableAmazon is recruiting social media celebrities to start their own stores on its siteMashableThe program, currently in its beta testing stage, appears to be a more exclusive version of Amazon's existing affiliating marketing service. The latter allows anyone to earn a cut of sales profits by posting product links in blogs or websites …and more »

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Amazon is recruiting social media celebrities to start their own stores on its site – Mashable

Amazon is recruiting social media celebrities to start their own stores … – Mashable

MashableAmazon is recruiting social media celebrities to start their own stores …MashableThe host of the popular YouTube channel 'What's up Moms' was one of the first enlistees in Amazon's new influencer program. Image: screenshot.and more »

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Amazon is recruiting social media celebrities to start their own stores … – Mashable

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No. – Customer Think

Customer ThinkDo CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.Customer ThinkLike many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs, and even more tickled when Gartner said in 2016 that it had happened. But my recent pondering …

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Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No. – Customer Think