Gender and class gaps start early in UK, KidZania data show – Financial Times

Financial TimesGender and class gaps start early in UK, KidZania data showFinancial TimesHavas, the advertising agency that is Havas Helia's parent, is exploring how to use the data to draw attention to the influence of marketing on children's aspirations. Mr Graus says KidZania and Bett, the education technology trade fair, plan a …

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Gender and class gaps start early in UK, KidZania data show – Financial Times

Gender and class gaps starts early in UK, KidZania data show – Financial Times

Financial TimesGender and class gaps starts early in UK, KidZania data showFinancial TimesHavas, the advertising agency that is Havas Helia's parent, is exploring how to use the data to draw attention to the influence of marketing on children's aspirations. Mr Graus says KidZania and Bett, the education technology trade fair, plan a …

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Gender and class gaps starts early in UK, KidZania data show – Financial Times

5 Ways To Make In-App Campaigns Work Harder For Your Business – Business 2 Community

Business 2 Community5 Ways To Make In-App Campaigns Work Harder For Your BusinessBusiness 2 CommunityTesting isn't simply limited to creative but can (and should) cover a host of other factors including timing, audience and the format of the messages themselves. As an example consider the use of in-app messages for what we might call 'feature …

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5 Ways To Make In-App Campaigns Work Harder For Your Business – Business 2 Community

The emotional connection opportunity in financial services marketing – The Drum

The DrumThe emotional connection opportunity in financial services marketingThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The emotional connection opportunity in financial services marketing – The Drum

What BlackRock’s Robots Don’t Know Can Hurt Them – Forbes

ForbesWhat BlackRock's Robots Don't Know Can Hurt ThemForbesResearchers have also shown that most human stock pickers can't match the performance of the market as a whole. In fact, a stunning three-quarters of all U.S. stock mutual funds failed to beat the market over the past decade. AIs not only have a better …and more »

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What BlackRock’s Robots Don’t Know Can Hurt Them – Forbes

Pulling Ads from Google: Smart Move or PR Stunt? – Business 2 Community

Business 2 CommunityPulling Ads from Google: Smart Move or PR Stunt?Business 2 CommunityFor now, advertisers making use of pre-and-midroll creative can adjust their content exclusion settings from the default, “all content except mature and unlabeled content” to the more discerning “all content except mature, unlabeled, and sensitive …

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Pulling Ads from Google: Smart Move or PR Stunt? – Business 2 Community