Is Marketing In Spanish Still Relevant To Hispanics? – Forbes

ForbesIs Marketing In Spanish Still Relevant To Hispanics?ForbesThis article is by Isaac Mizrahi, co-president, chief operating officer, ALMA. By now, we know all about the dangers of “fake news,” but there's another form of false information, the concept of “fake trends,” that marketers should be aware of since …

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Is Marketing In Spanish Still Relevant To Hispanics? – Forbes

Stop it with “Innovation,” Already – JD Supra (press release)

Stop it with “Innovation,” AlreadyJD Supra (press release)Legal marketers are always excited about the next big thing, but what happens when that big idea has to be supported and implemented? The new system or process does not always produce the intended result. Time and money is wasted. Energy deflates.

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Stop it with “Innovation,” Already – JD Supra (press release)

Live video has become the creative canvas for digital marketers – Marketing Land

Marketing LandLive video has become the creative canvas for digital marketersMarketing LandDigital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave …

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Live video has become the creative canvas for digital marketers – Marketing Land

B2B marketers seek more streamlined approach to marketing tools, cite the need to focus more on clients and customers – The Drum

The DrumB2B marketers seek more streamlined approach to marketing tools, cite the need to focus more on clients and customersThe DrumWhile B2B marketers have more data than ever, they cannot harness it in a way that helps them market more effectively with 85% of marketers spending more time than ever managing marketing technology, at the expense of spending time engaging with …and more »

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B2B marketers seek more streamlined approach to marketing tools, cite the need to focus more on clients and customers – The Drum

Chenxi Wang discusses DEF CON hacking conference, ‘Equal Respect’ – TechTarget

TechTargetChenxi Wang discusses DEF CON hacking conference, 'Equal Respect'TechTargetThe former chief strategy officer at cloud container security provider Twistlock—she left the company in February—Wang has also worked at CipherCloud, Intel Security and Forrester Research. Early in … I think a lot of what this boils down to is bad …

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Chenxi Wang discusses DEF CON hacking conference, ‘Equal Respect’ – TechTarget

Ernest J. Moniz, Former Secretary of Energy, To Serve as Rensselaer Polytechnic Institute 2017 Commencement … – Rensselaer Polytechnic Institute

Rensselaer Polytechnic InstituteErnest J. Moniz, Former Secretary of Energy, To Serve as Rensselaer Polytechnic Institute 2017 Commencement …Rensselaer Polytechnic InstituteThis encompassed advancing the President's all-of-the-above energy strategy, maintaining the nuclear deterrent and reducing the nuclear danger, promoting American leadership in science and clean energy technology innovation, cleaning up the legacy of …

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Ernest J. Moniz, Former Secretary of Energy, To Serve as Rensselaer Polytechnic Institute 2017 Commencement … – Rensselaer Polytechnic Institute