CHS Pics | Rock star data scientists and UX design writers at The Lab – CHS Capitol Hill Seattle

CHS Pics | Rock star data scientists and UX design writers at The LabCHS Capitol Hill SeattleIf you're interested in “aligning UX design with user psychology” you should really stop in. The Lab hosts David C. Evans on April 11th to talk about his book that examines the “psychological constrictions of attention, perception, memory, disposition …

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CHS Pics | Rock star data scientists and UX design writers at The Lab – CHS Capitol Hill Seattle

Are businesses ready for AI applications? – TechTarget

TechTargetAre businesses ready for AI applications?TechTargetThe majority of sales, marketing and customer service companies, however, are just dipping their toes into the ocean of AI applications, tools and services. "Businesses need to understand how people make decisions. They know how people act, but they …and more »

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Are businesses ready for AI applications? – TechTarget

Businesses need to adapt to reap the benefits of AI products – TechTarget

Businesses need to adapt to reap the benefits of AI productsTechTarget"Marketing departments are set up in ways that don't use AI today," said Joe Stanhope, principal analyst at Forrester Research. "We have budgets and people and suppliers and technology, and AI doesn't lay waste to that, but it is disruptive. It may …

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Businesses need to adapt to reap the benefits of AI products – TechTarget

Voice search and data: The two trends that will shape online marketing in 2017 – Marketing Land

Marketing LandVoice search and data: The two trends that will shape online marketing in 2017Marketing LandAdvancements in voice search and artificial intelligence (AI) will drive rich answers that will help marketers understand the customer intent behind I-want-to-go, I-want-to-know, I-want-to-buy and I-want-to-do micro-moments. Google has developed …

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Voice search and data: The two trends that will shape online marketing in 2017 – Marketing Land

Pepsi withdraws Kendall Jenner ad after social media backlash – Financial Times

Financial TimesPepsi withdraws Kendall Jenner ad after social media backlashFinancial TimesBut when your ad sparks mass protest and calls for boycotts, you've clearly missed the mark,” said Chris Allieri, founder of Mulberry & Astor, a marketing and branding consultancy. “In an effort to appear relevant to consumers, especially millennial …and more »

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Pepsi withdraws Kendall Jenner ad after social media backlash – Financial Times

Marketers, get your head out of your funnel — because time is definitely not on your side – MarTech Today

MarTech TodayMarketers, get your head out of your funnel — because time is definitely not on your sideMarTech TodayNo matter how well you do content marketing, no matter how fantastic your inbound funnel seems to be working, you may be winning those battles, but you're losing the war. There are several obvious reasons why this could be the case. And there's one …

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Marketers, get your head out of your funnel — because time is definitely not on your side – MarTech Today