Why Product Quality is An Underrated Marketing Hack – Forbes

ForbesWhy Product Quality is An Underrated Marketing HackForbesToday's consumers have an abundance of choices at their fingertips; their product needs are simply a swipe away. The ease in which consumers can access product and brand information works both for and against brands. On the one hand, it is easier than …

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Why Product Quality is An Underrated Marketing Hack – Forbes

HSBC could bring Portuguese flavour to CEO search – Financial Times

Financial TimesHSBC could bring Portuguese flavour to CEO searchFinancial TimesSamuels, now also a senior fellow at Cass Business School and a contributing columnist to the FT, reckons there's a growing market for candid advice from experts who don't have the same agenda to push deals as your typical bulge-bracket investment bank …

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HSBC could bring Portuguese flavour to CEO search – Financial Times

Influencer Marketing Gone Wrong: Why Pepsi’s Ad Featuring Kendall Jenner Missed The Mark – Forbes

ForbesInfluencer Marketing Gone Wrong: Why Pepsi's Ad Featuring Kendall Jenner Missed The MarkForbesInfluencer marketing has become a booming industry in the past five years. What was once reserved for professional athletes and pop stars has now grown into a wildly popular way for big (and small) brands to converse with new audiences through the …and more »

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Influencer Marketing Gone Wrong: Why Pepsi’s Ad Featuring Kendall Jenner Missed The Mark – Forbes