Popular Pays raises $3.1M in new funding to connect marketers and … – TechCrunch

TechCrunchPopular Pays raises $3.1M in new funding to connect marketers and …TechCrunchHow can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach …and more »

This article: 

Popular Pays raises $3.1M in new funding to connect marketers and … – TechCrunch

Popular Pays raises $3.1M in new funding to connect marketers and creators – TechCrunch

TechCrunchPopular Pays raises $3.1M in new funding to connect marketers and creatorsTechCrunchHow can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular Pays announcing that it has raised an additional …and more »

More here: 

Popular Pays raises $3.1M in new funding to connect marketers and creators – TechCrunch

Google row shows 2017 is a data ‘game changer’ – Warc

Google row shows 2017 is a data 'game changer'WarcGLOBAL: The brand backlash over ads appearing on web sites that promote extremism are part of a seismic shift in the use of data taking place in marketing this year, the head of the I-COM annual data summit has said. Speaking ahead of the 2017 event, …

See more here: 

Google row shows 2017 is a data ‘game changer’ – Warc

Curated content is digital marketing’s future – Warc

Curated content is digital marketing's futureWarcNEW YORK: Digital marketing may have to evolve over the next decade into a more curated and algorithmically targeted service as consumers struggle with the mass of messaging that comes their way, according to a trio of analysts from Forrester. Speaking …

Visit link: 

Curated content is digital marketing’s future – Warc

What Marketers Can Learn About Compelling Characters And Engaging Content From WrestleMania – Forbes

ForbesWhat Marketers Can Learn About Compelling Characters And Engaging Content From WrestleManiaForbesWrestleMania 33 was a record-setting event for WWE with 75,000 fans in attendance and nearly two million subscribers to the WWE Network, making it one of the largest over-the-top (OTT) content networks. Unless you are a follower of The Undertaker, John …

Excerpt from: 

What Marketers Can Learn About Compelling Characters And Engaging Content From WrestleMania – Forbes