Google seems to have struck back at Burger King’s trolling ad – Mashable

MashableGoogle seems to have struck back at Burger King's trolling adMashableIn preparation for the campaign's rollout, the fast food chain's marketing team appears to have tried to change the site's description of its signature burger to include more appealing advertising copy. Wikipedia's editors, who are committed to …BURGER KING® | Connected Whopper® – YouTubeYouTubeWhopper – WikipediaWikipediaBurger King 'OK Google' Ad Doesn't Seem OK With GoogleNew York Timesall 246 news articles »

Taken from:  

Google seems to have struck back at Burger King’s trolling ad – Mashable

Google seems to have shut down Burger King’s trolling ads – Mashable

MashableGoogle seems to have shut down Burger King's trolling adsMashableIn preparation for the campaign's rollout, the fast food chain's marketing team appears to have tried to change the site's description of its signature burger to include more appealing advertising copy. Wikipedia's editors, who are committed to …and more »

Visit site: 

Google seems to have shut down Burger King’s trolling ads – Mashable

Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run – Marketing Land

Marketing LandShrewd Burger King ad tries to hijack Google Home, delivers earned media home runMarketing LandAt a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to create buzz. And it worked. The company created a TV spot (below) that tries to invoke Google Home — for those that …and more »

See more here – 

Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run – Marketing Land

30 Under 30 Asia 2017: Say Goodbye To The Old Advertising And Media Scene, Thanks To These Innovators – Forbes

Forbes30 Under 30 Asia 2017: Say Goodbye To The Old Advertising And Media Scene, Thanks To These InnovatorsForbesMarketing in a multifaceted region like Asia can be a nightmare. Finding the best way to reach a targeted audience is never an easy task. First, you have to sift through all the advertising networks in each country and then there's the issue of how to …

Original article: 

30 Under 30 Asia 2017: Say Goodbye To The Old Advertising And Media Scene, Thanks To These Innovators – Forbes

How to be a persuasive leader (hint: it’s about the ‘moment before’) – Mashable

MashableHow to be a persuasive leader (hint: it's about the 'moment before')MashableFew books illuminated the worlds of marketing, sales, psychology, and leadership as Dr. Robert Cialdini's 1984 classic Influence. Since their inception, Cialdini's six principles — (1) Reciprocity, (2) Commitment and Consistency, (3) Social Proof, (4 …

Original article:  

How to be a persuasive leader (hint: it’s about the ‘moment before’) – Mashable