Marketers in Japan Slow to Adopt Marketing Automation – eMarketer

Marketers in Japan Slow to Adopt Marketing AutomationeMarketerJust 28% of marketers in Japan who are aware of marketing automation say their employers use the technology, according to a February 2017 JustSystems survey. However, nearly as many say that while their company currently does not use marketing …

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Marketers in Japan Slow to Adopt Marketing Automation – eMarketer

Immigrant Pathways to Innovation – Business 2 Community

Business 2 CommunityImmigrant Pathways to InnovationBusiness 2 CommunityInnovation competencies in each industry and market require further exploration in order to identify what core skills are actually needed to support a vibrant, creative, and effective workplace. Characteristics that fall into the 'nice to have' comfort …

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Immigrant Pathways to Innovation – Business 2 Community

Japan’s Dentsu to acquire 89% stake in India’s SVG Media – Financial Times

Japan's Dentsu to acquire 89% stake in India's SVG MediaFinancial TimesWith this acquisition, Dentsu aims to enhance synergistic effects through alliances with locally deployed SVG Media Group companies, accelerate growth strategies in the Indian market and establish a leading position in the digital domain in India. SVG …and more »

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Japan’s Dentsu to acquire 89% stake in India’s SVG Media – Financial Times

Marketing in the UK: Premium Publishers Tackle Brand Safety, Fraud Risks in the Move to Digital – eMarketer

eMarketerMarketing in the UK: Premium Publishers Tackle Brand Safety, Fraud Risks in the Move to DigitaleMarketerBrands and advertisers are driving much of the narrative around brand safety and ad fraud, albeit with their ire currently pointed at Google (and YouTube). But what role do publishers more generally have to play in this debate? eMarketer's Bill Fisher …

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Marketing in the UK: Premium Publishers Tackle Brand Safety, Fraud Risks in the Move to Digital – eMarketer