SoftBank seeks change of tack after Snapdeal woes – Financial Times

Financial TimesSoftBank seeks change of tack after Snapdeal woesFinancial TimesPart of this plan was to force Amazon — which had entered the market in 2013 promising $2bn of funding for its Indian operation — to abandon hopes of market leadership just as it had done in China, according to one executive who joined meetings with …and more »

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SoftBank seeks change of tack after Snapdeal woes – Financial Times

Phoenix Integration expands its European Operations to Lyon, France – SYS-CON Media (press release)

SYS-CON Media (press release)Phoenix Integration expands its European Operations to Lyon, FranceSYS-CON Media (press release)The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing …and more »

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Phoenix Integration expands its European Operations to Lyon, France – SYS-CON Media (press release)

UK Marketers Upped Digital Budgets in Q1 2017 – eMarketer

eMarketerUK Marketers Upped Digital Budgets in Q1 2017eMarketerMore marketers in the UK revised their ad budgets upward in Q1 2017 than cut back, with greater digital and total media advertising particularly notable, according to the latest edition of the Institute of Practitioners in Advertising's quarterly …

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UK Marketers Upped Digital Budgets in Q1 2017 – eMarketer

Search a Favored Tactic for Marketers Worldwide – eMarketer

eMarketerSearch a Favored Tactic for Marketers WorldwideeMarketerSearch continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users' widespread engagement with social. Research shows at least eight in 10 agency and marketing professionals said they …

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Search a Favored Tactic for Marketers Worldwide – eMarketer

Search a Favored Tactic for Marketers Worldwide – eMarketer – eMarketer

eMarketerSearch a Favored Tactic for Marketers Worldwide – eMarketereMarketerSearch continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users' widespread engagement …and more »

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Search a Favored Tactic for Marketers Worldwide – eMarketer – eMarketer

Marketing under the influence(r): the challenges and landscape in Asia – The Drum

The DrumMarketing under the influence(r): the challenges and landscape in AsiaThe DrumSocial media influencer marketing seems like the next best thing since programmatic, with influencers crafting out authentically touched-up posts communicating brand values and engagements. Yet, like all marketing approaches, there are a dark side to …

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Marketing under the influence(r): the challenges and landscape in Asia – The Drum