5 must-dos for SEO beginners – Search Engine Land – Search Engine Land

Search Engine Land5 must-dos for SEO beginners – Search Engine LandSearch Engine LandIf you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things …and more »

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5 must-dos for SEO beginners – Search Engine Land – Search Engine Land

5 must-dos for SEO beginners – Search Engine Land

Search Engine Land5 must-dos for SEO beginnersSearch Engine LandIf you're a small business owner who is the only one touching your pages, this tip isn't for you. But it will be invaluable for those who work within large marketing teams and agencies on projects where the website is accessed by many webmasters …and more »

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5 must-dos for SEO beginners – Search Engine Land

OpenX Welcomes Janice Rohn as Vice President of User Experience – Broadway World

OpenX Welcomes Janice Rohn as Vice President of User ExperienceBroadway World“Janice brings world-class user experience design and a passion for developing rich, engaging and powerful enterprise platforms,” said Michael Radovancevich. “We have a profound vision for the future of programmatic advertising and will benefit …and more »

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OpenX Welcomes Janice Rohn as Vice President of User Experience – Broadway World

The Mufasa Metric: Rethinking attribution in the Engagement Economy – MarTech Today

MarTech TodayThe Mufasa Metric: Rethinking attribution in the Engagement EconomyMarTech TodayColumnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.

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The Mufasa Metric: Rethinking attribution in the Engagement Economy – MarTech Today

One Google Home device can now support up to six separate users – Marketing Land

Marketing LandOne Google Home device can now support up to six separate usersMarketing LandIn the battle to compete with Amazon's Alexa devices, Google Home just introduced something that could be a meaningful differentiator. It will now support up to six users on one device. In other words, Google Home can recognize and distinguish the …and more »

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One Google Home device can now support up to six separate users – Marketing Land

People: The Achilles’ heel of online marketers – Marketing Land

Marketing LandPeople: The Achilles' heel of online marketersMarketing LandIf you want proof, just take a look at HubSpot's “State of Inbound” report: 65 percent of online marketers say that “generating traffic and leads” is one of their top marketing challenges; 43 percent say “proving the ROI of our marketing activities …

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People: The Achilles’ heel of online marketers – Marketing Land