Challenge The False Dichotomies Of Marketing – Forbes

ForbesChallenge The False Dichotomies Of MarketingForbesBeing a marketing professor at a major business school, there are few questions from students that haven't come up in one way or another over the years. By far the most common question I'm asked is about “B2C” (business-to-consumer) versus “B2B” …

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Challenge The False Dichotomies Of Marketing – Forbes

8 Must-Have Sales Development Skills for Every Sales Rep – Business 2 Community

8 Must-Have Sales Development Skills for Every Sales RepBusiness 2 CommunityTake, for example, Apple's brand slogan 'Think Different', which sales reps often feed off when selling Apple products by explaining how they can see something familiar in a different way with their products. This inside-out method of sales creates an …

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8 Must-Have Sales Development Skills for Every Sales Rep – Business 2 Community

The F8 of Digital Advertising Rests with Facebook and Google – Which-50 (blog)

Which-50 (blog)The F8 of Digital Advertising Rests with Facebook and GoogleWhich-50 (blog)According to our latest CMO Spend Survey (Gartner client subscription required), nearly two-thirds of marketing leaders plan to increase spending on digital advertising in 2017. Across 14 categories of marketing activity, digital advertising garners on …

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The F8 of Digital Advertising Rests with Facebook and Google – Which-50 (blog)

Soldier with Service Dog Denied Entry at New York Pizza Shop Is Fake News – Business 2 Community

Business 2 CommunitySoldier with Service Dog Denied Entry at New York Pizza Shop Is Fake NewsBusiness 2 CommunityAn image purportedly showing a soldier who was refused service at a New York pizza shop for trying to enter with his service dog is fake. While the photo is real, the story behind it is not. According to Snopes, the photo and fabricated story were …

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Soldier with Service Dog Denied Entry at New York Pizza Shop Is Fake News – Business 2 Community

Five tips for Mideast retailers going digital – Khaleej Times

Khaleej TimesFive tips for Mideast retailers going digitalKhaleej TimesThe key difference between a graphic designer and a UI/UX designer is that a graphic designer focuses on elements such as colours, shapes, fonts and overall visual aesthetics, whereas a UI/UX designer focuses on how users interact with design and the …

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Five tips for Mideast retailers going digital – Khaleej Times