How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

AdweekHow Growing Brands Can Avoid Shea Moisture's Mistake of Alienating Core FansAdweek“[Shea] started out catering exclusively to women of color, especially with products that work for kinkier, curlier hair types,” said Marie Denee, an influencer and marketing veteran who blogs as The Curvy Fashionista and identifies as a regular user …and more »

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How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

How Brands Looking for New Audiences Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

AdweekHow Brands Looking for New Audiences Can Avoid Shea Moisture's Mistake of Alienating Core FansAdweek“[Shea] started out catering exclusively to women of color, especially with products that work for kinkier, curlier hair types,” said Marie Denee, an influencer and marketing veteran who blogs as The Curvy Fashionista and identifies as a regular user …and more »

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How Brands Looking for New Audiences Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

Mood Boards: Essential Visual Aids for Creative Projects – Business 2 Community

Business 2 CommunityMood Boards: Essential Visual Aids for Creative ProjectsBusiness 2 CommunityIt is used in all creative fields including interior design, product design, fashion, and graphic design. A mood board, such as Pinterest, is a tool that presents a quick visual representation and first-round benchmark of any visual and creative project.

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Mood Boards: Essential Visual Aids for Creative Projects – Business 2 Community