How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

AdweekHow Growing Brands Can Avoid Shea Moisture's Mistake of Alienating Core FansAdweek“[Shea] started out catering exclusively to women of color, especially with products that work for kinkier, curlier hair types,” said Marie Denee, an influencer and marketing veteran who blogs as The Curvy Fashionista and identifies as a regular user …and more »

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How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

How Brands Looking for New Audiences Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

AdweekHow Brands Looking for New Audiences Can Avoid Shea Moisture's Mistake of Alienating Core FansAdweek“[Shea] started out catering exclusively to women of color, especially with products that work for kinkier, curlier hair types,” said Marie Denee, an influencer and marketing veteran who blogs as The Curvy Fashionista and identifies as a regular user …and more »

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How Brands Looking for New Audiences Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

Need an Edge? Do A Content Marketing Competitive Analysis – Business 2 Community

Business 2 CommunityNeed an Edge? Do A Content Marketing Competitive AnalysisBusiness 2 Community“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. …

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Need an Edge? Do A Content Marketing Competitive Analysis – Business 2 Community