Consumers fear brands put their personal data at risk – Warc

Consumers fear brands put their personal data at riskWarcRichard Lack, managing director of EMEA at Gigya, noted the "seismic" effect that the upcoming law will have on marketing. "GDPR, which is just a little more than a year away, will keep brands honest by forcing an "opt-in" policy on consumer data for …

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Consumers fear brands put their personal data at risk – Warc

Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale – Adweek

Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid's TaleAdweekThe first look at the buzzy show came in February, when a trailer for the show served as Hulu's debut Super Bowl ad, kicking off the high-profile marketing plan for the show, which includes an experiential partnership with the New York social club for …and more »

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Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale – Adweek

7 Facebook Dynamic Ads Tricks for Better Results – Business 2 Community

7 Facebook Dynamic Ads Tricks for Better ResultsBusiness 2 CommunityConversion events from the Facebook Pixel such as View.Content and Purchase signal which ad to deliver from your feed. A content ID# from this particular online event is mapped to a content ID# within your feed, which dictates which ad creative to deliver.

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7 Facebook Dynamic Ads Tricks for Better Results – Business 2 Community

Mandate for B2B marketers from Marketo CEO: Stop marketing and … – The Drum

The DrumMandate for B2B marketers from Marketo CEO: Stop marketing and …The DrumThis week at the Marketing Nation Summit, Steve Lucas, chief executive officer at Marketo, Inc., urged the audience of nearly 6500 marketers to market less, …and more »

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Mandate for B2B marketers from Marketo CEO: Stop marketing and … – The Drum