Global marketing activity continues to rise | WARC – Warc

Global marketing activity continues to rise | WARCWarcLONDON: Marketing activity in Europe reached an all-time high in April, according to the latest Global Marketing Index (GMI), which also recorded encouraging growth in the Americas and Asia-Pacific. The headline GMI for April registered a score of 54.4 …and more »

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Global marketing activity continues to rise | WARC – Warc

Grab finds success with Singaporean influencers – Warc

Grab finds success with Singaporean influencersWarcSINGAPORE: Content marketing and local influencers have helped start-up Grab successfully launch a new ride-sharing service, according to its head of marketing. Ershad Ahamed told the recent #SPEAKEASYASIA conference that customer inertia had …

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Grab finds success with Singaporean influencers – Warc

Taking Your Marketing Strategy to the Next Level Might Require a Consultant – Entrepreneur

EntrepreneurTaking Your Marketing Strategy to the Next Level Might Require a ConsultantEntrepreneurMcKinsey & Company is a marketing consultancy more focused on aiding brands in driving value, including some of the world's largest corporations, nonprofits, and government organizations. Their strengths are in assisting international companies as they …

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Taking Your Marketing Strategy to the Next Level Might Require a Consultant – Entrepreneur