Using call and SMS data to drive new customers – Search Engine Land

Search Engine LandUsing call and SMS data to drive new customersSearch Engine LandThese trends are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better lead qualification, more effective budget allocation, and improved tracking of the buyer's journey across campaigns …

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Using call and SMS data to drive new customers – Search Engine Land

Advertisers’ appetite lifts Facebook sales and earnings – Financial Times

Financial TimesAdvertisers' appetite lifts Facebook sales and earningsFinancial TimesFacebook earnings and revenue beat analysts' expectations in the first three months of 2017 as marketers lapped up mobile, video and Instagram advertisements from the world's largest social network. Sample the FT's top stories for a week. You select …and more »

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Advertisers’ appetite lifts Facebook sales and earnings – Financial Times

There aren’t enough statues of women—so this app creates them in … – Mashable

MashableThere aren't enough statues of women—so this app creates them in …MashableIn the U.S., less than 8 percent of public statues represent women, meaning you're way more likely to see bronze dudes while strolling through public squares …and more »

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There aren’t enough statues of women—so this app creates them in … – Mashable

There aren’t enough statues of women—so this app creates them in augmented reality – Mashable

MashableThere aren't enough statues of women—so this app creates them in augmented realityMashableLaunched last month with Current Studios, marketing firm Y&R's The Whole Story Project uses augmented reality like in Pokémon Go to create and place statues of famous women in spots where they're noticeably missing. Already 22 statues have gone up in …and more »

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There aren’t enough statues of women—so this app creates them in augmented reality – Mashable

Facebook sees mixed Q1 with $8.03B revenue, EPS miss, faster growth to 1.94 billion users – TechCrunch

TechCrunchFacebook sees mixed Q1 with $8.03B revenue, EPS miss, faster growth to 1.94 billion usersTechCrunchFacebook beat analyst estimates, which were $7.83 billion in revenue $1.12 EPS. Facebook had closed the market earlier today down 0.68 percent at $151.80. eMarketer estimates that Facebook will generate $36.29 billion in net digital ad revenue in 2017, …and more »

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Facebook sees mixed Q1 with $8.03B revenue, EPS miss, faster growth to 1.94 billion users – TechCrunch