Why MarTech and AdTech May Not Converge – Which-50 – Which-50 (blog)

Which-50 (blog)Why MarTech and AdTech May Not Converge – Which-50Which-50 (blog)This week we're thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we're …Interview with Sheldon Monteiro, CTO at SapientRazorfish …MarTech Advisorall 2 news articles »

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Why MarTech and AdTech May Not Converge – Which-50 – Which-50 (blog)

Why MarTech and AdTech May Not Converge – Which-50 (blog)

Why MarTech and AdTech May Not ConvergeWhich-50 (blog)This week we're thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we're asking: What is marketing technology (aka martech), exactly? And: Does it belong in the same …

See the article here: 

Why MarTech and AdTech May Not Converge – Which-50 (blog)

Patanjali storms to second place in Indian FMCG market – Warc

Patanjali storms to second place in Indian FMCG marketWarcIn an exclusive interview with WARC earlier this year, Patanjali's Head of Marketing, Avinash Kumar, was very confident the company would smash revenue targets: "We don't look at the past, we only look at the future. The only threat we fear is …and more »

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Patanjali storms to second place in Indian FMCG market – Warc

Young agency executives doubt video metrics – Warc

Young agency executives doubt video metricsWarcThat is according to a survey of 218 agency executives that Morar Consulting conducted in February 2017 on behalf of Turn Marketing Platform, the global media insights firm. The survey further revealed that just 28% of respondents aged under 30 place …

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Young agency executives doubt video metrics – Warc