Marketers anticipate convergence with PR – Warc

Marketers anticipate convergence with PRWarcNEW YORK: A majority of marketers intend to increase spending on public relations both internally and externally over the next five years, as the discipline takes a more important role within the marketing mix, a new report shows. The study, conducted …and more »

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Marketers anticipate convergence with PR – Warc

eSports viewer growth outpaces ad dollars – Warc

eSports viewer growth outpaces ad dollarsWarcThe industry's backers claim the eSports audience includes "some of the hardest to reach and most sought-after demographics for marketers and advertisers," according to games publisher, Activision Blizzard CEO Robert Kotick, speaking to investors.and more »

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eSports viewer growth outpaces ad dollars – Warc

Shares in TripAdviser jump after hotel booking relaunch – Financial Times

Shares in TripAdviser jump after hotel booking relaunchFinancial Times“Over time, as more users associate the TripAdvisor brand as a great place to find the lowest prices and to book, we will be able to drive more revenue, marketing efficiency and profitability in our business.” According to the a company survey, 55 per …

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Shares in TripAdviser jump after hotel booking relaunch – Financial Times

Guesty raises $3M to be a Salesforce for property managers – TechCrunch

TechCrunchGuesty raises $3M to be a Salesforce for property managersTechCrunchGrowth and consolidation in vacation marketplaces has driven investment into the short-term rentals market. Some analysts are even projecting the short-term rentals market to hit $169.7B by 2019 and $193.9B by 2021 due to changes in the travel industry …

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Guesty raises $3M to be a Salesforce for property managers – TechCrunch