The best APAC digital marketing stats from April 2017 – Econsultancy (blog)

The best APAC digital marketing stats from April 2017Econsultancy (blog)OgilvyRED polled 82 senior marketers in Asia at companies with more than 500 employees. 17% said they were delivering a new digital experience, 63% said they were currently in the process of digital transformation, 13% had a plan, and 7% had done …

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The best APAC digital marketing stats from April 2017 – Econsultancy (blog)

Snap’s elusive task: Evading Facebook’s looming shadow – Stuff.co.nz

Stuff.co.nzSnap's elusive task: Evading Facebook's looming shadowStuff.co.nzMatt Britton, chief executive of social media marketing company Crowdtap, believes Snapchat has "got ahead of itself'' in pushing out new features, when what it does best – and what it's most used for – is one-on-one messaging. "If you ask any teen how …Snapchat's growth stalls in Facebook's shadow; stock plungesMinneapolis Star Tribuneall 411 news articles »

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Snap’s elusive task: Evading Facebook’s looming shadow – Stuff.co.nz

Galloway: Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is … Death? – Forbes

ForbesGalloway: Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is … Death?ForbesNew York University academic, marketing guru, and entrepreneur Scott Galloway spoke this morning at the Gartner Digital Marketing conference in San Diego. The popular professor has become known for his rapid, even frenetic overviews of brands and …

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Galloway: Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is … Death? – Forbes

Multichannel marketing for B2B still a challenge for marketers, but Radius announces a more streamlined approach – The Drum

The DrumMultichannel marketing for B2B still a challenge for marketers, but Radius announces a more streamlined approachThe DrumAccording to Gartner research, B2B marketing campaigns that integrate four or more digital channels will outperform single or dual-channel programs by 300%. However, 90% of marketers still struggle to seamlessly connect more than three channels at a …

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Multichannel marketing for B2B still a challenge for marketers, but Radius announces a more streamlined approach – The Drum