Farmers need insurance that is fit for purpose – Financial Times

Financial TimesFarmers need insurance that is fit for purposeFinancial TimesLow uptake levels can often be traced back to low awareness levels, and so with proper marketing, training and education by insurers in partnership with farmers' organisations and the development sector, smallholders can be convinced of the benefits of …

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Farmers need insurance that is fit for purpose – Financial Times

New RLSA Strategies for Search Marketers – Search Engine Land

Search Engine LandNew RLSA Strategies for Search MarketersSearch Engine LandBut like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your …

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New RLSA Strategies for Search Marketers – Search Engine Land

The future of B2B marketing: ABM and AI – Marketing Land

Marketing LandThe future of B2B marketing: ABM and AIMarketing LandIf you've been in marketing for a while, you've probably come across a copy of Don Peppers and Martha Rogers' book, “The One to One Future.” (If you haven't, it's a good read for any B2B marketer.) Written in the 1990s, the book painted a bright future …

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The future of B2B marketing: ABM and AI – Marketing Land

Mashable Dives Into Vertical Video Ads at its 2017 NewFront – OnlineVideo.net

Mashable Dives Into Vertical Video Ads at its 2017 NewFrontOnlineVideo.netMashable had one more offering for agencies and advertisers: an influencer program that turns traditional influencer marketing on its head. Influencers aren't just celebrities, Mashable says. Today's new influencers are everyday people who share what …and more »

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Mashable Dives Into Vertical Video Ads at its 2017 NewFront – OnlineVideo.net

Live from Boston and the world over: The OpenStack platform – TechTarget

TechTargetLive from Boston and the world over: The OpenStack platformTechTargetA lot of it was "defensive marketing" against a recent wave of criticism, said Forrester Research analyst Lauren Nelson. "OpenStack is trying to fight the perception that it's losing its community." Indeed, some vendors that sell their own …This Cloud Technology Lives on But Its Promise Has ChangedFortuneall 2 news articles »

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Live from Boston and the world over: The OpenStack platform – TechTarget

How We Drive Massive Growth by Running Calculated, High-Risk Tests – Business 2 Community

How We Drive Massive Growth by Running Calculated, High-Risk TestsBusiness 2 CommunityThe Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It's Carlo, Kevin and I (Wishpond's content team), Mateus (head of optimization), Nick (CMO), Ali (Wishpond founder and CEO) and then Marya (our overworked …

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How We Drive Massive Growth by Running Calculated, High-Risk Tests – Business 2 Community