Design’s exclusion problem – TechCrunch

TechCrunchDesign's exclusion problemTechCrunchIt's Facebook's past “affinity marketing,” which enabled marketers to select racial and ethnic groups to directly exclude from marketing efforts, harnessing the power of big data in all of the wrong ways. And, if we're honest, it's likely a lot more …

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Design’s exclusion problem – TechCrunch

‘Social influencers’ who hyped Fyre Festival could be the next legal target – Mashable

Mashable'Social influencers' who hyped Fyre Festival could be the next legal targetMashableRiley (above) told The Hollywood Reporter that she was offered an all-expenses-paid Fyre experience for "a couple of posts to help them with marketing," but it didn't work out that way — she was stranded in Miami and never made it to the Bahamas.

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‘Social influencers’ who hyped Fyre Festival could be the next legal target – Mashable

IBM Watson Customer Engagement Executive to Speak at Gartner Digital Marketing Conference – MENAFN.COM

IBM Watson Customer Engagement Executive to Speak at Gartner Digital Marketing ConferenceMENAFN.COMThe Gartner Digital Marketing Conference provides the "insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you …

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IBM Watson Customer Engagement Executive to Speak at Gartner Digital Marketing Conference – MENAFN.COM

Improve Your App Store optimization (ASO) with Title and Keyword Hacks – Business 2 Community

Business 2 CommunityImprove Your App Store optimization (ASO) with Title and Keyword HacksBusiness 2 CommunityLast week, I partnered with Apptentive to present a webinar all about App Store optimization (ASO). For those who aren't familiar with the term, ASO is the continuous process of improving an app's rank and discoverability in an app store. Similar to …

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Improve Your App Store optimization (ASO) with Title and Keyword Hacks – Business 2 Community