Breaking down silos in e-commerce retail – Search Engine Land

Search Engine LandBreaking down silos in e-commerce retailSearch Engine LandI believe that in order to create a truly optimized marketing process, retailers need to integrate their product advertising efforts with inventory management and price competitiveness. Let’s look at what can be achieved by breaking down these …

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Breaking down silos in e-commerce retail – Search Engine Land

5 ways to balance technical & non-technical SEO – Search Engine Land

Search Engine Land 5 ways to balance technical & non-technical SEO Search Engine Land They can anticipate how a new data security policy implemented by IT might affect a forward-facing marketing campaign or activity. They know the limitations of the site and can knowledgeably consult with developers to see whether what marketing wants …

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5 ways to balance technical & non-technical SEO – Search Engine Land

Opening Quote: IGas drills for shale gas; Superdry fears a leak – Financial Times

Opening Quote: IGas drills for shale gas; Superdry fears a leakFinancial TimesInvestment in infrastructure is underpinning our global growth plans and creating future leverage opportunities while ongoing product innovation and new social and digital marketing campaigns are introducing new customers to the Superdry brand.and more »

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Opening Quote: IGas drills for shale gas; Superdry fears a leak – Financial Times

NetLine brings company-targeting to its self-service content marketing portal – MarTech Today

MarTech TodayNetLine brings company-targeting to its self-service content marketing portalMarTech TodayToday, NetLine is taking the next step for its self-service content marketing portal. It is adding the ability for self-service marketers to upload a list of specific companies along with their content, and pay only when they obtain leads from those …

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NetLine brings company-targeting to its self-service content marketing portal – MarTech Today

Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product – Search Engine Land

Search Engine LandDo SMB websites matter anymore? YP doubles down on 'yes' with new 'pro' SEO productSearch Engine LandIn addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering …

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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product – Search Engine Land

FireMon Brings Intelligent Security Management to the Gartner Security & Risk Management Summit – EconoTimes

FireMon Brings Intelligent Security Management to the Gartner Security & Risk Management SummitEconoTimes“The complexity of security infrastructure is multiplying and the severity of cyber threats increasing, and traditional security measures are not keeping up,” said Michael Callahan, Chief Marketing Officer at FireMon. “The approach has to change, and …and more »

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FireMon Brings Intelligent Security Management to the Gartner Security & Risk Management Summit – EconoTimes