B2B marketers admit social media failings – Warc

B2B marketers admit social media failingsWarcLONDON: More than half (58%) of B2B marketers don't rate their ability to measure social media at all, according to a new survey of 150 senior marketers in the UK. Only a third (33%) are tracking sales on social media – even though those who do see an …

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B2B marketers admit social media failings – Warc