Brands should avoid ‘hedonic contamination’ – Warc

Brands should avoid 'hedonic contamination'WarcNEW YORK: In a new paper in the Journal of Advertising Research (JAR), an international research team counsels marketers not to over-reach in their advertising and product placement efforts – or else risk causing what is known as "hedonic contamination".

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Brands should avoid ‘hedonic contamination’ – Warc