Building a better B2B content marketing strategy – Tech Wire Asia

Tech Wire AsiaBuilding a better B2B content marketing strategyTech Wire AsiaThere is an urgent need for marketers to move their content marketing portfolio away from thought leadership, industry trends and infotainment, which comprise the bulk of today's content marketing fare, and toward buyer enablement — advises Gartner.

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Building a better B2B content marketing strategy – Tech Wire Asia