Warner Bros hires Google’s Andrew Hotz to fill digital marketing role – The Drum

Warner Bros hires Google's Andrew Hotz to fill digital marketing roleThe DrumIn his new role Hotz will tasked with providing oversight of Warner Bros. digital divisions, liaising with the broader marketing team in order to devise campaigns in support of new releases. He will report directly to JP Richards, executive vice …

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Warner Bros hires Google’s Andrew Hotz to fill digital marketing role – The Drum

The unexpected in-house benefits of content marketing – The Drum

The DrumThe unexpected in-house benefits of content marketingThe DrumIn 2017, most of us are now familiar with the concept of 'content marketing' and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a …

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The unexpected in-house benefits of content marketing – The Drum

MMW Exclusive Q&A with Solange Jacobs Randolph of VizExplorer – Mobile Marketing Watch

Mobile Marketing WatchMMW Exclusive Q&A with Solange Jacobs Randolph of VizExplorerMobile Marketing WatchRecently at the Casino Marketing and Technology Conference in Las Vegas, MMW caught up with Solange Jacobs Randolph, Senior Director of Marketing & Communications for VizExplorer, to discuss what's hot and happening in the gaming industry today.

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MMW Exclusive Q&A with Solange Jacobs Randolph of VizExplorer – Mobile Marketing Watch

The fifth edition of Kyoorius Design Awards unveils its jury – ETBrandEquity.com

ETBrandEquity.comThe fifth edition of Kyoorius Design Awards unveils its juryETBrandEquity.comThe fifth edition of Kyoorius Design Awards unveils its jury Kyoorius unveils its jury for the fifth edition of the Kyoorius Design Awards. The jury sessions will take place on September 15 and 16, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius …and more »

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The fifth edition of Kyoorius Design Awards unveils its jury – ETBrandEquity.com

Samsung gains ground on smartphones – The Register

The RegisterSamsung gains ground on smartphonesThe RegisterSamsung sold about 82,535 smartphone units in the second quarter of 2017, compared to about 76,744 in the second quarter of 2016, according to Gartner research. Gartner analyst Anshul Gupta told The Register the … Chinese challenger brand Oppo is at …

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Samsung gains ground on smartphones – The Register

Artificial marketing: AI lessons from big brand successes and failures – Marketing magazine Australia (registration)

Artificial marketing: AI lessons from big brand successes and failuresMarketing magazine Australia (registration)Forrester research shows that 5% of companies worldwide were using chatbots regularly in 2016, 20% were trialling them and 32% were planning on either using them or testing them in 2017. Not all of the experiments have been a success, but looking …

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Artificial marketing: AI lessons from big brand successes and failures – Marketing magazine Australia (registration)