Hedge funds start to face up to extreme gender imbalance – Financial Times

Financial TimesHedge funds start to face up to extreme gender imbalanceFinancial TimesWomen control less than 1 per cent of the $3tn in assets managed in the hedge fund industry. Male portfolio managers outnumber women by 20 to one. These stark figures underscore the severe gender imbalance among hedge funds executives, even as …

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Hedge funds start to face up to extreme gender imbalance – Financial Times

Luxury brands turn to China’s online market places – Warc

Luxury brands turn to China's online market placesWarcHandbag and accessories brands are among the earliest adopters, even designing China-specific products to capitalize on seasonal marketing opportunities such as the Chinese New Year. Meanwhile, e-commerce companies are working to wipe out …

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Luxury brands turn to China’s online market places – Warc

Lessons from the Cannes Creative Effectiveness Lions – Warc

Lessons from the Cannes Creative Effectiveness LionsWarcJane Blomfield, head of sales and marketing at Kantar Millward Brown, noted its use as a differentiator from rivals, as with the e-commerce brand Amazon. “Amazon absolutely has a purpose,” Blomfield stated . “Much as people love to hate it, it's …

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Lessons from the Cannes Creative Effectiveness Lions – Warc

College Grads Have Nothing to Hide from Employers on Social Media – eMarketer

College Grads Have Nothing to Hide from Employers on Social MediaeMarketerBusiness-savvy graduates also seem to think their social media status is a pathway to becoming a marketing influencer. A small percentage even told Wingfinder that having a large social media following was a skill they could offer potential employers.

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College Grads Have Nothing to Hide from Employers on Social Media – eMarketer

Why Business Owners Need A Relationship-Selling Strategy – Forbes

ForbesWhy Business Owners Need A Relationship-Selling StrategyForbesIn a world of Face-Snaps, Twitter-Books and Insta-Whatever's, digital marketing has taken center stage in how businesses are communicating with, and reaching out to, their potential and established client base. Though digital plays an undeniably …

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Why Business Owners Need A Relationship-Selling Strategy – Forbes