Inside The Over-the-Top Marketing Strategy for ‘Deadpool’ – AdAge.com (blog)

Inside The Over-the-Top Marketing Strategy for 'Deadpool'AdAge.com (blog)Too much "Deadpool" marketing, you say? Moviegoers were bombarded with gifs, billboards, videos and PSAs starring Marvel's anti-hero heading into last weekend's opening of the film, leading some to criticize that 20th Century Fox had gone overboard.

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Inside The Over-the-Top Marketing Strategy for ‘Deadpool’ – AdAge.com (blog)

Inside the Over-the-Top Marketing Strategy for ‘Deadpool’ – AdAge.com

Inside the Over-the-Top Marketing Strategy for 'Deadpool'AdAge.comToo much "Deadpool" marketing, you say? Moviegoers were bombarded with gifs, billboards, videos and PSAs starring Marvel's anti-hero heading into last weekend's opening of the film, leading some to criticize that 20th Century Fox had gone overboard.and more »

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Inside the Over-the-Top Marketing Strategy for ‘Deadpool’ – AdAge.com

Here’s How Neuroscience Can Help Improve Mobile Marketing – Adweek

AdweekHere's How Neuroscience Can Help Improve Mobile MarketingAdweekTo do that, marketers and agencies are turning to emerging technology—wireless EEG headsets, biometric scanners, and facial-and eye-tracking software—to understand the effectiveness of display and video ads on smartphones. And in order to make sense …

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Here’s How Neuroscience Can Help Improve Mobile Marketing – Adweek

When It Comes to Content Marketing, Not Everything Is ‘Epic’ – Adweek

AdweekWhen It Comes to Content Marketing, Not Everything Is 'Epic'AdweekWhat [marketers] realized is that they need to put out a lot of content all year long. There's a role for that in-house team to react to news, but they're still coming to companies like us because they want someone to help them with their long-term …

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When It Comes to Content Marketing, Not Everything Is ‘Epic’ – Adweek

Hershey taps ‘mind modelling’ – Warc

Hershey taps 'mind modelling'Warc(For more, including details of marketing executions based on these insights, read Warc's exclusive report: Hershey taps into emotion with "mind modelling".) "So what we've done is: we actually do this technique we call 'mind modelling'. And it works …

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Hershey taps ‘mind modelling’ – Warc

The perks of interning at an emerging startup may surprise you – Mashable

MashableThe perks of interning at an emerging startup may surprise youMashableFor example, an event management startup might put interns in charge of designing brochures, marketing collateral and managing social media accounts. Interns may even get to suggest and carry out advertising tactics — something normally handled by the …

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The perks of interning at an emerging startup may surprise you – Mashable