London deserves a festival that reflects its status – CampaignLive

CampaignLiveLondon deserves a festival that reflects its statusCampaignLiveAnd yet, just as many of us who live here fail to take advantage of the huge array of cultural inspiration on offer, we also fail to understand the huge gravitational pull of London on other creative communities. Yes, London is unknowably large …

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London deserves a festival that reflects its status – CampaignLive

Customer communication startup Intercom raises $50M – TechCrunch

Customer communication startup Intercom raises $50MTechCrunchIntercom, a startup helping businesses talk to their customers, has raised an additional $50 million in funding. Intercom's products cover everything from website chat to marketing to customer support. When the company raised funding last year, co …

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Customer communication startup Intercom raises $50M – TechCrunch

IBM Assesses Its Place In The Changing Marketing Tech Landscape – AdExchanger

AdExchangerIBM Assesses Its Place In The Changing Marketing Tech LandscapeAdExchangerAnd Gartner research VP Martin Kihn said that IBM's collection has “strong marketing point solutions.” But IBM needs to adapt as demand for marketing technologies evolves. “What's happened over the past year is that the real value for marketers isn't …

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IBM Assesses Its Place In The Changing Marketing Tech Landscape – AdExchanger

The ‘Herding Cats’ theory of marketing – ETBrandEquity.com (blog)

The 'Herding Cats' theory of marketingETBrandEquity.com (blog)To explain how businesses need to address this new mindset, Forrester Research coined the acronym S.U.P.E.R–Simple (The business interaction process)/Ubiquitous (Any time…anywhere…any device) /Personal (Knowledge of the customer integrated into …

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The ‘Herding Cats’ theory of marketing – ETBrandEquity.com (blog)

Samsung earnings guidance buoys smartphone hopes – Financial Times

Financial TimesSamsung earnings guidance buoys smartphone hopesFinancial TimesIt comes as a relief for Samsung, the world's largest mobile phone maker by volume, whose profits and market share in the highly competitive mobile business have fallen over the past two years, squeezed between premium maker Apple and lower-cost …and more »

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Samsung earnings guidance buoys smartphone hopes – Financial Times

Samsung earnings guidance fuels smartphone hopes – Financial Times

Financial TimesSamsung earnings guidance fuels smartphone hopesFinancial TimesIt comes as a relief for Samsung, the world's largest mobile phone maker by volume, whose profits and market share in the highly competitive mobile business have fallen over the past two years, squeezed between premium maker Apple and lower-cost …and more »

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Samsung earnings guidance fuels smartphone hopes – Financial Times