A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come – Adweek

AdweekA Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to ComeAdweekDeveloping broad skills at the intersection of marketing and technology is paramount to understanding the evolution of customer experiences in the connected age, says Donald Chesnut, global chief experience officer at SapientRazorfish. Managing the …

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A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come – Adweek

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

AdweekMar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?AdweekNot too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it's marketing technology—or mar tech—that's become the hottest buzzword for brands and agencies alike. Capital …

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Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

The story behind Sarahah, the anonymous messaging app taking over the App Store – Mashable

MashableThe story behind Sarahah, the anonymous messaging app taking over the App StoreMashableTawfiq still hadn't spent money on marketing for Sarahah, either. But something about the anonymous … "The society here, we're very connected with family and friends, and we're very honest," Tawfiq told Mashable. "We express our feelings frankly …

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The story behind Sarahah, the anonymous messaging app taking over the App Store – Mashable

How Sarahah became one of the most popular iPhone apps in the world – Mashable

MashableHow Sarahah became one of the most popular iPhone apps in the worldMashableFrom there, it quickly "spread like a virus," throughout other Arab countries, he told Mashable. Lebanon picked it up, then Tunisia. … Tawfiq still hadn't spent money on marketing for Sarahah, either. But something about the anonymous messaging app …

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How Sarahah became one of the most popular iPhone apps in the world – Mashable

Watch the first trailer for Steven Spielberg’s adaptation of ‘Ready Player One’ – TechCrunch

TechCrunchWatch the first trailer for Steven Spielberg's adaptation of 'Ready Player One'TechCrunchI also laughed a couple of times at the marketing-speak, which is overhyped even by the standards of movie trailers. Spielberg isn't just an award-winning director, he's a “cinematic game-changer.” Ready Player One isn't just a popular book, it's a …and more »

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Watch the first trailer for Steven Spielberg’s adaptation of ‘Ready Player One’ – TechCrunch

How to Optimize Your Social Media Videos for Conversions – Business 2 Community

Business 2 CommunityHow to Optimize Your Social Media Videos for ConversionsBusiness 2 CommunityWhich stage of the sales funnel are you anticipating your users being in? An introductory video for users at the discovery page (like the video above), for example, would look very different than a tutorial designed to increase ebook downloads in a …

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How to Optimize Your Social Media Videos for Conversions – Business 2 Community