Cyber attack shows few signs of spreading to Asia – Financial Times

Financial TimesCyber attack shows few signs of spreading to AsiaFinancial TimesIn Hong Kong, some employees​ ​of WPP​ ​were told to work from home, as the world's biggest advertising and marketing group struggled to resolve IT problems. The group's main website, which initially said it was down for “routine maintenance” on …and more »

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Cyber attack shows few signs of spreading to Asia – Financial Times

Cyber attack shows few signs of spreading to Asia – Financial Times

Financial TimesCyber attack shows few signs of spreading to AsiaFinancial TimesIn Hong Kong, some employees​ ​of WPP​ ​were told to work from home, as the world's biggest advertising and marketing group struggled to resolve IT problems. The group's main website, which initially said it was down for “routine maintenance” on …and more »

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Cyber attack shows few signs of spreading to Asia – Financial Times

The 30-second advertisement is out of time – Financial Times

Financial TimesThe 30-second advertisement is out of timeFinancial TimesInternet advertising overtook television advertising last year but most online spending went to search marketing. Advertisers rely on television for display: they spent only $9bn on US online video display ads compared with $71bn on US television ads, …and more »

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The 30-second advertisement is out of time – Financial Times

Tesla gains on rivals in the great brand race – Financial Times

Financial TimesTesla gains on rivals in the great brand raceFinancial TimesThe total sum — an estimated $13m — may be mere pennies for a company that spends $12.2bn each year on sales and marketing, yet for Mercedes' upstart rival Tesla, the figure would represent a quarter of its entire marketing expenditure for 2016.

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Tesla gains on rivals in the great brand race – Financial Times

Email marketing must be mobile, automated & personalised to deliver ROI – Econsultancy (blog)

Email marketing must be mobile, automated & personalised to deliver ROIEconsultancy (blog)According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel. The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing …

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Email marketing must be mobile, automated & personalised to deliver ROI – Econsultancy (blog)

A VidCon veteran reveals this year’s big takeaways – Mashable

MashableA VidCon veteran reveals this year's big takeawaysMashableWhat Woodstock was to music, VidCon is to digital video. I've attended from the beginning, so I've gotten to see the event mature from 1,400 people attending taking over the Hyatt Regency in LA into an influencer marketing epicenter with tens of …and more »

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A VidCon veteran reveals this year’s big takeaways – Mashable