HelloFresh knocks up a recipe for sales growth – Financial Times

Financial TimesHelloFresh knocks up a recipe for sales growthFinancial TimesExplaining meal packs to the world and then creating a niche has meant high spending on marketing — one cause for concern among potential investors. Mr Richter argues these are adjustable costs: “All marketing is discretionary. We can decide it …

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HelloFresh knocks up a recipe for sales growth – Financial Times

Retailers flourish as French and German shoppers flock online – Financial Times

Financial TimesRetailers flourish as French and German shoppers flock onlineFinancial TimesCzech online fashion retailer Zoot, for example, is not yet profitable because of its heavy investments in marketing, logistics and technology. But Petr Ladzov, its chief financial officer, expects the company to make a profit this year, during which …

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Retailers flourish as French and German shoppers flock online – Financial Times

FT 1000: ‘Death or glory’ hunt for corporate growth – Financial Times

Financial TimesFT 1000: 'Death or glory' hunt for corporate growthFinancial TimesThe market capitalisation of Tesla, the electric carmaker, overtook that of Ford this month, even though the newer company sold 76,000 cars last year against its rival's almost 6.7m. Investors are excited about the prospects of future growth at a time …

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FT 1000: ‘Death or glory’ hunt for corporate growth – Financial Times

Fintech lures MBAs away from banking and consulting – Financial Times

Financial TimesFintech lures MBAs away from banking and consultingFinancial TimesEight of Nutmeg's 78 staff are MBA graduates, including two product managers, its chief marketing officer, chief architect and head engineer. “The beauty of an MBA is that it teaches you to be analytical,” Mr Hungerford says. He cites the example of …

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Fintech lures MBAs away from banking and consulting – Financial Times

How to harness the power of video for your content strategy – FinanceFeeds (blog)

FinanceFeeds (blog)How to harness the power of video for your content strategyFinanceFeeds (blog)In fact, if you do the maths, according to Forrester Research, a minute of video is worth 1.8 million words. In recent years, the use of video by … No longer a “nice-to-have”, using video is a key piece of your marketing puzzle. Platforms such as …

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How to harness the power of video for your content strategy – FinanceFeeds (blog)

Instagram bait: Why Starbucks put a unicorn meme on its menu – Mashable

MashableInstagram bait: Why Starbucks put a unicorn meme on its menuMashableTo anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing. The neon "Unicorn Frappuccino" clashes hard with the coffee chain's affected faux-Italian branding …and more »

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Instagram bait: Why Starbucks put a unicorn meme on its menu – Mashable