10 lessons from Marketo’s growth to a multi-billion-dollar exit – TechCrunch

TechCrunch10 lessons from Marketo's growth to a multi-billion-dollar exitTechCrunchThe credit for this dream-come-true Silicon Valley company goes to the co-founding team of Phil Fernandez, Jon Miller and David Morandi, who together built an amazing customer-first product, defined a breakthrough category and launched a marketing …

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10 lessons from Marketo’s growth to a multi-billion-dollar exit – TechCrunch

Is Connected TV Ready for Primetime? | Sponsored Content – eMarketer

eMarketerIs Connected TV Ready for Primetime? | Sponsored ContenteMarketerAs a marketing professional, reaching highly engaged streaming audiences is made possible by Connected TV (CTV) advertising. In part one of a four-part series, dataxu provides the key definitions, guidelines and best practices to take full advantage of …

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Is Connected TV Ready for Primetime? | Sponsored Content – eMarketer

Marketing Day: Facebook TV, YouTube ad metrics, native ad tests – Marketing Land

Marketing LandMarketing Day: Facebook TV, YouTube ad metrics, native ad testsMarketing LandA LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30

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Marketing Day: Facebook TV, YouTube ad metrics, native ad tests – Marketing Land

SearchCap: Schema strategies, Google Shopping Insights, Google Cache – Search Engine Land

Search Engine LandSearchCap: Schema strategies, Google Shopping Insights, Google CacheSearch Engine LandA LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30

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SearchCap: Schema strategies, Google Shopping Insights, Google Cache – Search Engine Land

Gartner: Top 10 2019 tech trends you should know – Network World

Network WorldGartner: Top 10 2019 tech trends you should knowNetwork WorldORLANDO — A mashup of technologies including artificial intelligence and automation will begin to make a significant impact on businesses and IT organizations in 2019 according to Gartner's annual Top 10 Strategic Technology Trends report …The Top 10 Tech Trends to Watch in 2019Computer Business ReviewGartner's Top 10 Strategic Technology Trends for 2019PCMagGartner Identifies the Top 10 Strategic Technology Trends for 2019IT News Africaall 14 news articles »

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Gartner: Top 10 2019 tech trends you should know – Network World

Google-incubated AdLingo uses chatbot integration to create conversational ads – TechCrunch

TechCrunchGoogle-incubated AdLingo uses chatbot integration to create conversational adsTechCrunch“Conversational marketing” is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other conversational assistants into online advertising. The startup is part of Google's Area …

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Google-incubated AdLingo uses chatbot integration to create conversational ads – TechCrunch