Next suffers broker downgrade on failure to commit to ecommerce – Financial Times

Financial TimesNext suffers broker downgrade on failure to commit to ecommerceFinancial TimesShire took on 1.3 per cent to £38.43 on news that UK regulators had validated a marketing application for its Lifitegrast treatment for dry eye disease. Shire has targeted $1bn of US sales for Lifitegrast by 2020 but has not given guidance on other …

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Next suffers broker downgrade on failure to commit to ecommerce – Financial Times

Dick’s Sporting Goods lead retail shares lower – Financial Times

Financial TimesDick's Sporting Goods lead retail shares lowerFinancial TimesEdward Stack, chief executive, said the company plans to spend more on marketing to “aggressively protect” market share. Coach also warned its sales in the current fiscal year may come in below Wall Street expectations, sending shares in the the luxury …and more »

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Dick’s Sporting Goods lead retail shares lower – Financial Times

Narrativ helps publishers make more money when they drive sales – TechCrunch

TechCrunchNarrativ helps publishers make more money when they drive salesTechCrunchChen previously worked at the intersection of commerce and media, serving as head of marketing at Moda Operandi, the e-commerce company backed by Condé Nast-owner Advance Publications and LVMH. She argued that SmartLinks are a more effective …and more »

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Narrativ helps publishers make more money when they drive sales – TechCrunch

AI washing muddies the artificial intelligence products market – TechTarget

AI washing muddies the artificial intelligence products marketTechTargetAI mischaracterization is one of the three major problems in the AI market, as highlighted by Gartner recently. More than 1,000 vendors with applications and platforms describe themselves as artificial intelligence products vendors, or say they employ …

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AI washing muddies the artificial intelligence products market – TechTarget

10 tools for creating compelling content for social media – Marketing Land

Marketing Land10 tools for creating compelling content for social mediaMarketing LandOne thing that never seems to change about social media marketing is the need for something eye-catching. Marketers have argued over whether one-liners beat several paragraphs. We've talked about the importance of hashtags. But what also doesn't …

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10 tools for creating compelling content for social media – Marketing Land

Why the marketing campaign is dead and what should replace it – MarTech Today

MarTech TodayWhy the marketing campaign is dead and what should replace itMarTech TodayThey built a $20 billion company — without running a single marketing campaign. As AOL co-founder Steve Case noted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and …

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Why the marketing campaign is dead and what should replace it – MarTech Today