7 Creative Ideas for Using Snapchat to Market Your Business – Business 2 Community

7 Creative Ideas for Using Snapchat to Market Your BusinessBusiness 2 CommunityNow it's time to start thinking about how you can use Snapchat at your business and what to share with your followers. Snapchat has already gained a lot of attention from larger companies and organizations. And if you're looking for a new and creative …

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7 Creative Ideas for Using Snapchat to Market Your Business – Business 2 Community

The state of cross-channel marketing in Asia-Pacific – Econsultancy (blog)

Econsultancy (blog)The state of cross-channel marketing in Asia-PacificEconsultancy (blog)Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day. One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing …and more »

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The state of cross-channel marketing in Asia-Pacific – Econsultancy (blog)

If it Isn’t in the CRM, it Didn’t Happen – Business 2 Community

Business 2 CommunityIf it Isn't in the CRM, it Didn't HappenBusiness 2 CommunityThat means more than just a sales manager beating on the salesperson saying “put your notes in the CRM”. That means your marketing team sending emails and tracking reads and clicks in the CRM. It means the people who manage the company website …

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If it Isn’t in the CRM, it Didn’t Happen – Business 2 Community

Adobe Survey Lays Out Marketing’s New “Multiscreen Reality” – TechCrunch

TechCrunchAdobe Survey Lays Out Marketing's New “Multiscreen Reality”TechCrunchAdobe is releasing a new “State of Content” survey that outlines five broad rules for marketers in 2016. Loni Stark, a senior director of strategy and product marketing at Adobe, told me that the goal was to help creative professionals answer the …and more »

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Adobe Survey Lays Out Marketing’s New “Multiscreen Reality” – TechCrunch

Salesforce Has Acquired MinHash, Creators Of The AILA Virtual Marketing Assistant – TechCrunch

TechCrunchSalesforce Has Acquired MinHash, Creators Of The AILA Virtual Marketing AssistantTechCrunchStill, with many marketers looking to tap into advances in big data analytics and machine learning to improve their work, MinHash was already working with five of the world's largest online retailers to help them with marketing projects. A note on …and more »

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Salesforce Has Acquired MinHash, Creators Of The AILA Virtual Marketing Assistant – TechCrunch

The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US – Search Engine Land

Search Engine LandThe Globalization Of Local Holidays: China's Singles' Day Catches On In USSearch Engine LandChina's Singles' Day is a day of shopping much like our Cyber Monday. Because of the general nature of the holiday (any retail is desired!), all retail search marketers in the US can experiment with promotions to a targeted location where a higher …

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The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US – Search Engine Land