Dior chief Sidney Toledano steps down as part of LVMH reshuffle – Financial Times

Financial TimesDior chief Sidney Toledano steps down as part of LVMH reshuffleFinancial TimesAfter a stint as marketing director of its largest brand Louis Vuitton, he was appointed to lead Fendi in 2012. He helped build Fendi into LVMH's third-largest brand by revenues after Louis Vuitton and Christian Dior and last year the fashion house …and more »

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Dior chief Sidney Toledano steps down as part of LVMH reshuffle – Financial Times

Nissan tries to put inspection scandal behind it – Financial Times

Financial TimesNissan tries to put inspection scandal behind itFinancial TimesThe Japanese carmaker's quarterly results were also weighed down by higher marketing costs in the US, its biggest market, offsetting foreign exchange gains that had been enjoyed by rivals such as Toyota and Honda. Nissan was forced to recall about 1.2m …and more »

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Nissan tries to put inspection scandal behind it – Financial Times

First Look: Adobe Named a Leader Among Web Analytics Vendors – Mobile Marketing Watch

Mobile Marketing WatchFirst Look: Adobe Named a Leader Among Web Analytics VendorsMobile Marketing WatchAdobe announced Tuesday that the company has been recognized as a leader in “The Forrester Wave™: Web Analytics, Q4 2017” report. Of the seven vendors evaluated, Adobe was among two named a leader for its strength within the web analytics market.

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First Look: Adobe Named a Leader Among Web Analytics Vendors – Mobile Marketing Watch

Talkspace’s Messaging Therapy Tapped By Magellan Health – Mobile Marketing Watch

Mobile Marketing WatchTalkspace's Messaging Therapy Tapped By Magellan HealthMobile Marketing WatchOur sister site MHW reported this week that Magellan Health, Inc. has announced a collaboration with Talkspace, the global leader in online messaging therapy. We're told that Talkspace will work with Magellan to bring messaging therapy in an accessible …

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Talkspace’s Messaging Therapy Tapped By Magellan Health – Mobile Marketing Watch

Analytics Tools Have a Big Impact on Marketing ROI – eMarketer

eMarketerAnalytics Tools Have a Big Impact on Marketing ROIeMarketerNearly all marketers polled agreed that marketing technology is resulting in improved ROI overall. In addition, Ascend2 found more than half of respondents said the increase is “significant” with the right technology. Tools that deal directly with data …

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Analytics Tools Have a Big Impact on Marketing ROI – eMarketer

Do Marketers Have Too Much Technology Doing Their CRM? – eMarketer

eMarketerDo Marketers Have Too Much Technology Doing Their CRM?eMarketerMarketers work tirelessly to track customers on their journey, and often implement new technologies for assistance. But technology doesn't always streamline the process. In fact, too much technology—or too much of the wrong technology—can hinder …

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Do Marketers Have Too Much Technology Doing Their CRM? – eMarketer