Cyber attack shows few signs of spreading to Asia – Financial Times

Financial TimesCyber attack shows few signs of spreading to AsiaFinancial TimesIn Hong Kong, some employees​ ​of WPP​ ​were told to work from home, as the world's biggest advertising and marketing group struggled to resolve IT problems. The group's main website, which initially said it was down for “routine maintenance” on …and more »

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Cyber attack shows few signs of spreading to Asia – Financial Times

Cyber attack shows few signs of spreading to Asia – Financial Times

Financial TimesCyber attack shows few signs of spreading to AsiaFinancial TimesIn Hong Kong, some employees​ ​of WPP​ ​were told to work from home, as the world's biggest advertising and marketing group struggled to resolve IT problems. The group's main website, which initially said it was down for “routine maintenance” on …and more »

Link – 

Cyber attack shows few signs of spreading to Asia – Financial Times

More Marketers Look to AI to Help Develop Content Marketing Strategies – eMarketer

eMarketerMore Marketers Look to AI to Help Develop Content Marketing StrategieseMarketerMarketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests. Data from BrightEdge, an enterprise search engine optimization …

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More Marketers Look to AI to Help Develop Content Marketing Strategies – eMarketer

The 30-second advertisement is out of time – Financial Times

Financial TimesThe 30-second advertisement is out of timeFinancial TimesInternet advertising overtook television advertising last year but most online spending went to search marketing. Advertisers rely on television for display: they spent only $9bn on US online video display ads compared with $71bn on US television ads, …and more »

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The 30-second advertisement is out of time – Financial Times

How Postmates Optimizes Campaigns on the Fly with Real-Time Data – eMarketer

eMarketerHow Postmates Optimizes Campaigns on the Fly with Real-Time DataeMarketerFor example, we built a unique in-app experience to coincide with the premiere of “The Bachelorette” on ABC, and we wanted to test how that experience was received from the moment we shared it in our marketing efforts. We rolled the campaign out …

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How Postmates Optimizes Campaigns on the Fly with Real-Time Data – eMarketer

Tesla gains on rivals in the great brand race – Financial Times

Financial TimesTesla gains on rivals in the great brand raceFinancial TimesThe total sum — an estimated $13m — may be mere pennies for a company that spends $12.2bn each year on sales and marketing, yet for Mercedes' upstart rival Tesla, the figure would represent a quarter of its entire marketing expenditure for 2016.

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Tesla gains on rivals in the great brand race – Financial Times