Lillian Vernon, direct marketing retailer, 1927-2015 – Financial Times

Financial TimesLillian Vernon, direct marketing retailer, 1927-2015Financial TimesWhat to do about that unwanted gift? The dilemma becomes all the more awkward when it involves the latest addition to a themed collection where the recipient might not have been that keen on the first trinket in the set. When the Financial Times …

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Lillian Vernon, direct marketing retailer, 1927-2015 – Financial Times

Politically correct McDonald’s is on a roll – Financial Times

Financial TimesPolitically correct McDonald's is on a rollFinancial TimesMcDonald's is on a stock market roll, months after it appeared to be the Fortune 500 equivalent of toast. Shares in the restaurant chain have rallied by roughly a third since their lows in January 2015, when the company named Steve Easterbrook to …

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Politically correct McDonald’s is on a roll – Financial Times

7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016 – Business 2 Community

7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016Business 2 CommunityCreating a digital marketing strategy is crucial to move your business forward, but having this strategy produce actual results can be another story. On top of this, digital marketing is constantly changing and evolving, which means you and your …

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7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016 – Business 2 Community

16 Marketing Goals for Your Business in 2016 – Business 2 Community

Business 2 Community16 Marketing Goals for Your Business in 2016Business 2 CommunityEvery business needs to have goals. They could be financial, strategic or marketing in nature, but you still need to have them. I have goals for my business. I'm heading into year 5 of ME Marketing Services and 4.5 years in I have reached a major …

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16 Marketing Goals for Your Business in 2016 – Business 2 Community

The 15 Best Social Media Campaigns of 2015 – Business 2 Community

Business 2 CommunityThe 15 Best Social Media Campaigns of 2015Business 2 CommunityBooking.com took a creative approach to their summer marketing campaign, hiring several digital artists to create funny gifs out of user-generated content from their fans. The photos-turned-gifs were then shared on social media and featured on a social …

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The 15 Best Social Media Campaigns of 2015 – Business 2 Community

Disney’s vomit-worthy method of promoting the college football playoffs – Mashable

MashableDisney's vomit-worthy method of promoting the college football playoffsMashablewhich just so happens to be the official marketing slogan of the college football playoffs. Wednesday's General Hospital even featured dialogue about staying in to watch football being a superior activity to New Year's raging. "I'd rather watch …and more »

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Disney’s vomit-worthy method of promoting the college football playoffs – Mashable