Coke’s copy testing formula delivers – Warc

Coke's copy testing formula deliversWarcRoberto Cymrot, Group Director/Knowledge & Insights at The Coca-Cola Company, discussed this subject at the Advertising Research Foundation's (ARF) 2017 Annual Conference. "We pride ourselves on the things that we put out in-market," he said.

Continue reading here:  

Coke’s copy testing formula delivers – Warc

You May Also Like