Corporations like PepsiCo will never be ‘woke,’ but here’s how they can be better – Mashable

MashableCorporations like PepsiCo will never be 'woke,' but here's how they can be betterMashableBut that's no excuse for taking advantage of a growing social movement for a viral marketing campaign. Even though the company later pulled the ad and apologized, its behavior was part of a larger pattern: companies often co-opt social causes to …and more »

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Corporations like PepsiCo will never be ‘woke,’ but here’s how they can be better – Mashable