Diamond mining industry tries to woo millennials – Financial Times

Financial TimesDiamond mining industry tries to woo millennialsFinancial TimesRecognising the scale of the threat, De Beers and its peers have come up with a marketing campaign the industry hopes will resonate with millennials by emphasising the scarcity of mined diamonds and by suggesting that jewellery featuring these stones …and more »

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Diamond mining industry tries to woo millennials – Financial Times