How to Create a Winning Marketing Operations Playbook in 3 Steps – MarTech Series

How to Create a Winning Marketing Operations Playbook in 3 StepsMarTech SeriesTo put an exclamation point on this topic, Gartner recently reported CMOs are now spending a larger proportion of their budgets on technology than on internal staff. According to Gartner's 2018 – 2019 CMO Spend Survey, marketing technology will take 29 …

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How to Create a Winning Marketing Operations Playbook in 3 Steps – MarTech Series