IAB Tech Lab releases tool to combat programmatic ad fraud – Marketing Dive

IAB Tech Lab releases tool to combat programmatic ad fraudMarketing DiveThe Interactive Advertising Bureau is seeking to clean up and clarify programmatic, advertising according to two organization press releases made available to Marketing Dive. The industry group released “An Evolving Framework for Advertising Automation …and more »

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IAB Tech Lab releases tool to combat programmatic ad fraud – Marketing Dive