Is the unpredictable nature of digital marketing to blame for missed revenues? – ZDNet

ZDNetIs the unpredictable nature of digital marketing to blame for missed revenues?ZDNetThe lesson for startups from Snap's recent share fall when it reported huge losses was not the lack of profitability — it was that it missed analyst estimates despite a big jump in marketing spend. The seemingly unstoppable demise of the media …

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Is the unpredictable nature of digital marketing to blame for missed revenues? – ZDNet