Jack Daniel’s and Spotify on why data’s role in music marketing will always be small – The Drum

The DrumJack Daniel's and Spotify on why data's role in music marketing will always be smallThe DrumMarketers from Jack Daniel's and Spotify have agreed on a point that many might expect them to differ – that the role data plays in music marketing should be limited. Jack Daniel's has worked hard to establish itself as a whiskey brand for music fans.

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Jack Daniel’s and Spotify on why data’s role in music marketing will always be small – The Drum