Making Sense of the 2017 Marketing Technology Landscape – Customer Think

Customer ThinkMaking Sense of the 2017 Marketing Technology LandscapeCustomer ThinkIt probably comes as no surprise that Gartner found that CMO (Chief Marketing Officer) spending on technology now rivals that of a CIO (Chief Information Officer). According to Gartner, 27 percent of the marketing expense budget is now allocated to …

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Making Sense of the 2017 Marketing Technology Landscape – Customer Think