Marketing Day: Facebook TV, YouTube ad metrics, native ad tests – Marketing Land

Marketing LandMarketing Day: Facebook TV, YouTube ad metrics, native ad testsMarketing LandA LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30

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Marketing Day: Facebook TV, YouTube ad metrics, native ad tests – Marketing Land