Bob Fabbio’s eRelevance Offers Human Touch To Marketing Services Platform for SMBs – Forbes

ForbesBob Fabbio's eRelevance Offers Human Touch To Marketing Services Platform for SMBsForbesA Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Bob Fabbio, Founder and CEO, eRelevance. There are plenty of tools and platforms for Marketers. In fact, Scott Brinker's Martech site lists close 4,000 of them.

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Bob Fabbio’s eRelevance Offers Human Touch To Marketing Services Platform for SMBs – Forbes

TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)TapClicks Acquires Raven Tools to Build Complete Reporting Platform for MarketersMarTech Series (press release) (blog)TapClicks and Raven will join forces to build a complete marketing data and visualization vertical that will serve marketing teams of all sizes. In addition to acquiring technology from Raven, TapClicks … Thanks to TapClicks' unprecedented number of …

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TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

Adweek6 Interesting Social and Mobile Marketing Stats From This WeekAdweekThe Guardian reported that U.K.-based online fashion retailer Boohoo' sales are up 51 percent thanks to paying Instagram influencers to market its brand. In January and February, the publication noted, Boohoo's sales reached £295 million, which equals …and more »

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6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now – Adweek

AdweekThe Impact of Coca-Cola's Job Cuts on Its Marketing Is Unclear for NowAdweekA Coca-Cola spokesperson told Adweek the impact of the job cuts on the company's marketing and advertising budgets is not yet determined, but more clarity is expected in the next week. In February, Quincey announced “Coke's Way Forward,” a plan to …and more »

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The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now – Adweek

How to secure buy-in for your content marketing program expansion – Marketing Land

Marketing LandHow to secure buy-in for your content marketing program expansionMarketing LandWhile you understand the importance of content marketing and the potential it has to drive business, do those above you? If you're struggling to secure buy-in from your management or executive team to expand your content marketing program, here are a …

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How to secure buy-in for your content marketing program expansion – Marketing Land

Global manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from Mando – The Drum

The DrumGlobal manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from MandoThe DrumThe new Sitecore XP 8.2 platform features an array of embedded personalisation, testing and optimisation capabilities and integrates with Dynamics CRM, pushing leads in and allowing the marketing teams in each territory to work more efficiently with a …

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Global manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from Mando – The Drum