Why Interactive Content Is Transforming The Sales Funnel – Business 2 Community

Why Interactive Content Is Transforming The Sales FunnelBusiness 2 CommunityData empowers sales teams to target optimized leads who are ready to buy. Meanwhile, your marketing team can continue to nurture individuals who need more time down the sales funnel without a pushy sales call. Data-based segmentation meets buyers …

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Why Interactive Content Is Transforming The Sales Funnel – Business 2 Community

Where Did the Line Between Sales and Marketing Go? – Business 2 Community

Where Did the Line Between Sales and Marketing Go?Business 2 CommunityContent is great at attracting the right kind of leads – those who are driven by and to your content. Secondly, content can be used to nurture the lead while they're right in your line of sight (or in the actual sales funnel). Here is where is gets …and more »

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Where Did the Line Between Sales and Marketing Go? – Business 2 Community

Product Marketing vs. Product Management – Business 2 Community

Business 2 CommunityProduct Marketing vs. Product ManagementBusiness 2 CommunityBoth roles need a healthy mix of creativity, patience, and influencing skills. Product managers and marketers also operate in extreme ambiguity and need to be self-directed in defining their own roles and alleviating uncertainty. These individuals need …

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Product Marketing vs. Product Management – Business 2 Community

YouTube vs. Vimeo: Which Is Better for B2B Content Marketing? – Business 2 Community

Business 2 CommunityYouTube vs. Vimeo: Which Is Better for B2B Content Marketing?Business 2 CommunityIt's just important that B2B marketers analyze the nuances of their brands and what they are trying to achieve, and then optimize their strengths through the best channel possible. And above all, the key to successful video content marketing is to …and more »

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YouTube vs. Vimeo: Which Is Better for B2B Content Marketing? – Business 2 Community

Do You Recognize These 3 Early Warning Signs of Bad Strategy? – Business 2 Community

Business 2 CommunityDo You Recognize These 3 Early Warning Signs of Bad Strategy?Business 2 CommunityThe downside is that too often, we don't recognize those signs until a lot of time, money, and energy have been wasted. That's terrible because those are finite resources. In most cases, the hints that a strategy was faltering are there as we move …

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Do You Recognize These 3 Early Warning Signs of Bad Strategy? – Business 2 Community

Should I Hire a WordPress Designer, Developer, or Programmer? – Business 2 Community

Business 2 CommunityShould I Hire a WordPress Designer, Developer, or Programmer?Business 2 CommunityHe or she suggests and comes up with ideas, helps to implement and set up solutions, and works to integrate and modify existing sites. Developers seldom take on custom programming jobs, so if you run a hair salon and want to add a booking functionality …

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Should I Hire a WordPress Designer, Developer, or Programmer? – Business 2 Community