Five steps to 10x smarter marketing – The Drum

Five steps to 10x smarter marketingThe DrumBeing “better” isn't enough: today's benchmark of success is being “10x” better than anyone or anything else. This double-digit multiplier first gained currency in developer circles as a way of differentiating the impact of high-level performers versus …

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Five steps to 10x smarter marketing – The Drum

Don’t Forget These Things When Creating A Digital Marketing Plan For Your Startup – Forbes

Don't Forget These Things When Creating A Digital Marketing Plan For Your StartupForbesLaunching a startup is an exciting time in your life. Your days are full of action, and you love every last minute of it. As you turn your attention to digital marketing, your excitement could soon turn into disappointment. Here's why: You may struggle …

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Don’t Forget These Things When Creating A Digital Marketing Plan For Your Startup – Forbes

Box announces former Apple, Cisco exec Stephanie Carullo will succeed Dan Levin as COO – TechCrunch

TechCrunchBox announces former Apple, Cisco exec Stephanie Carullo will succeed Dan Levin as COOTechCrunchCEO Aaron Levie was especially impressed with her go-to market background, and said that she will be leading and integrating the global sales, marketing, customer success and business development organizations. Levie will be concentrating on product …and more »

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Box announces former Apple, Cisco exec Stephanie Carullo will succeed Dan Levin as COO – TechCrunch

SAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformation – The Drum

The DrumSAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformationThe DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to glean insights is here to stay. Leveraging data thus allows SAP Hybris chief marketing officer …and more »

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SAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformation – The Drum

SAP Hybris CMO Jamie Anderson on justifying marketing budgets … – The Drum

The DrumSAP Hybris CMO Jamie Anderson on justifying marketing budgets …The DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to …and more »

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SAP Hybris CMO Jamie Anderson on justifying marketing budgets … – The Drum

Should sales be used to measure the ROI of influencer marketing? – Econsultancy (blog)

Should sales be used to measure the ROI of influencer marketing?Econsultancy (blog)As influencer marketing gets more sophisticated (and expensive), the demand for reliable measumrent of ROI is increasing rapidly. Are you measuring the value of your efforts the right way? According to research from Linqia, marketers are predicted to …

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Should sales be used to measure the ROI of influencer marketing? – Econsultancy (blog)