Goodbye, photo studios. Hello, colormass virtual photoshoots – TechCrunch

TechCrunchGoodbye, photo studios. Hello, colormass virtual photoshootsTechCrunchIKEA is a leader among those that have pushed the limits when it comes to using digital imaging to take product marketing to the next level. When you look at an IKEA catalog or its website, you might think you are looking at rooms full of Swedish sofas …and more »

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Goodbye, photo studios. Hello, colormass virtual photoshoots – TechCrunch

Maybe the marketing funnel is dead, too — and here’s what can replace it – MarTech Today

MarTech TodayMaybe the marketing funnel is dead, too — and here's what can replace itMarTech TodayIn my last column, I explained why you should probably stop thinking about marketing in terms of campaigns. It used to be that you created marketing collateral and could never touch it again — but digital marketing lets us constantly iterate and …

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Maybe the marketing funnel is dead, too — and here’s what can replace it – MarTech Today

Why Lead Generation Shouldn’t Be Your Only Fintech Content Marketing Goal – Business 2 Community

Business 2 CommunityWhy Lead Generation Shouldn't Be Your Only Fintech Content Marketing GoalBusiness 2 CommunityThe point here is that fintech marketers need to consider how content impacts people at every stage in the game – from unqualified leads to qualified leads to sales-qualified leads to customers to former customers. One of the most overlooked areas for …

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Why Lead Generation Shouldn’t Be Your Only Fintech Content Marketing Goal – Business 2 Community

5 ways to ramp up your digital media measurement – MarTech Today

MarTech Today5 ways to ramp up your digital media measurementMarTech TodayMarketing budgets now account for 12 percent of an organization's revenues, marking the third straight year of overall budget increases, according to the Gartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the …

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5 ways to ramp up your digital media measurement – MarTech Today

‘Wonder Woman’ has won its first couple of awards, and it could be the start of many – Mashable

Mashable'Wonder Woman' has won its first couple of awards, and it could be the start of manyMashableOf course, these awards aren't Wonder Woman's first. The film won top honors for its marketing back in June at the Golden Trailer Awards. But it could be the start of a very fruitful campaign come awards season, with Warner Bros. reportedly working on …and more »

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‘Wonder Woman’ has won its first couple of awards, and it could be the start of many – Mashable

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict – Marketing Land

Marketing LandAdblock vs. Cost-Per-Action marketing: cooperation works better than conflictMarketing LandIn this respect, it makes sense to observe and evaluate the competitive advantages of the CPA marketing business model as one of the best solutions for successful interactions with ad blockers. In most cases, along with targeted traffic, suitable …

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Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict – Marketing Land