Nike’s Breaking2 – marketing stunt or sporting history? Only time will tell – The Drum

The DrumNike's Breaking2 – marketing stunt or sporting history? Only time will tellThe DrumDom Burch is the founder and MD of Why Social, a strategic marketing consultancy, and former senior director of marketing innovation and new revenue at Asda. Trained in PR, Dom has spent the last 17 years in a variety of comms roles at Asda, Direct …

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Nike’s Breaking2 – marketing stunt or sporting history? Only time will tell – The Drum

Regardless of the outcome Nike’s ‘Breaking2’ marathon project has been a marketing success – The Drum

The DrumRegardless of the outcome Nike's 'Breaking2' marathon project has been a marketing successThe DrumNike is looking to write itself into the history books with its attempt to break the two-hour marathon barrier for the first time in history, but regardless of the outcome the Breaking2 project has generated a marketing platform for its new Zoom …and more »

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Regardless of the outcome Nike’s ‘Breaking2’ marathon project has been a marketing success – The Drum

Adidas receives backlash after poorly worded Boston Marathon email – Mashable

MashableAdidas receives backlash after poorly worded Boston Marathon emailMashableWelcome to the club, Adidas. The company is the latest in a string of brands to find itself frantically apologizing for doing something stupid. On Tuesday, the sportswear company had its very own SMH moment after sending out a mass email about the …adidas (@adidas) | TwitterTwitterall 312 news articles »

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Adidas receives backlash after poorly worded Boston Marathon email – Mashable

Three innovative strategies which could transform your marketing communications using instant messaging – The Drum

The DrumThree innovative strategies which could transform your marketing communications using instant messagingThe DrumInstant messaging (IM) is the fastest growing peer to peer means of communication with over 2.5 billion active users globally, and has emerged as the de facto channel for delivering personalised, instant one to one messages of all kinds – images, video …and more »

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Three innovative strategies which could transform your marketing communications using instant messaging – The Drum

Three innovative strategies which could transform your marketing … – The Drum

The DrumThree innovative strategies which could transform your marketing …The DrumInstant messaging (IM) is the fastest growing peer to peer means of communication with over 2.5 billion active users globally, and has emerged as the de facto …and more »

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Three innovative strategies which could transform your marketing … – The Drum

Jason Day joins Tiger Woods and Rory McIlroy as Nike athlete – The Drum

The DrumJason Day joins Tiger Woods and Rory McIlroy as Nike athleteThe DrumNike has signed Jason Day to a new endorsement deal which will reportedly see the world number one golfer earn over $10m per year. Day will wear Nike shoes, apparel, and hat during competition and joins Tiger Woods and Rory McIlroy in wearing the …

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Jason Day joins Tiger Woods and Rory McIlroy as Nike athlete – The Drum