Retailers Need New Tools For Marketing: Forget The 4Ps, Embrace The 4Es – Forbes

ForbesRetailers Need New Tools For Marketing: Forget The 4Ps, Embrace The 4EsForbesA recent Adobe Think Tank, a video streaming forum, entitled “The Future of Experience Business,” began with a startling premise: “Marketing is an outdated practice, period.” The statement arose from a question about marketing's role in the …

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Retailers Need New Tools For Marketing: Forget The 4Ps, Embrace The 4Es – Forbes

OPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based Marketing – Mobile Marketing Watch

Mobile Marketing WatchOPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based MarketingMobile Marketing WatchThe following is a guest contributed post by Brian Handly of Reveal Mobile. Just as the pace of technological innovation seems to quicken every day, the breadth and availability of marketing technologies appear to evolve just as rapidly. Marketing …and more »

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OPINION: The Future of Marketing Technologies – Solving the Puzzle of Location-Based Marketing – Mobile Marketing Watch

Marchex Touts New Integrations in Adobe Analytics Cloud – Mobile Marketing Watch

Mobile Marketing WatchMarchex Touts New Integrations in Adobe Analytics CloudMobile Marketing WatchThey are on the hook for delivering revenue—optimizing their marketing spend to customize and accelerate the buyer's journey,” said Sundi Raman, Director of Product and Engineering at Marchex. “That makes the ability to measure and gain insights from …

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Marchex Touts New Integrations in Adobe Analytics Cloud – Mobile Marketing Watch

The Practical Basics of UX for the Interested Entrepreneur – Business 2 Community

Business 2 CommunityThe Practical Basics of UX for the Interested EntrepreneurBusiness 2 CommunityAre you feeling overwhelmed by all the different aspects of UX? Guy Ligertwood, UX Designer, can relate: “It can be overwhelming when you start in UX design. There is so much to learn and so much new stuff to keep up with. Things move fast; there are …

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The Practical Basics of UX for the Interested Entrepreneur – Business 2 Community

The hidden key to truly effective customer marketing – The Drum

The DrumThe hidden key to truly effective customer marketingThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

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The hidden key to truly effective customer marketing – The Drum

The hidden key to truly effective customer marketing | The Drum – The Drum

The DrumThe hidden key to truly effective customer marketing | The DrumThe DrumIt's hard for online marketers to go five minutes these days without reading or hearing the phrase 'match rates'. Just like the 'engagement rate' craze that came …and more »

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The hidden key to truly effective customer marketing | The Drum – The Drum